| Description |
1 online resource (xii, 294 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
LEA's communication series
|
|
LEA's communication series.
|
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase -- What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert -- Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka -- Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson -- Nudity and sexual appeals : understanding the arousal process and advertising reponse / Michael S. LaTour and Tony L. Henthorne -- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang [and others] -- Sex(haustion) sells : marketing in a saturated mediascope / Collin Gifford Brooke -- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould. |
|
Advertising and disconnection / Jean Kilbourne -- Adcult and gender / James B. Twitchell -- Subliminal sexuality : the fountainhead for America's obsession / Wilson Bryan Key -- Masculinism(s) and the male image : what does it mean to be a man? / Barbara B. Stern -- Media at the margins : homoerotic appeals to the gay and lesbian community / Gary R. Hicks -- Sex-- online and in Internet advertising / Jacqueline J. Lambiase -- Future questions and challenges : advertising research in the midst of sex noise / Jacqueline Lambiase and Tom Reichert. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Sex in advertising.
|
|
Sex in advertising. |
| Genre/Form |
Electronic books.
|
| Added Author |
Reichert, Tom.
|
|
Lambiase, Jacqueline.
|
| Other Form: |
Print version: Sex in advertising. Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 0805841172 (DLC) 2002023530 (OCoLC)49332276 |
| ISBN |
1410607062 (electronic book) |
|
9781410607065 (electronic book) |
|
0805841172 (cloth ; alkaline paper) |
|
0805841180 (paperback ; alkaline paper) |
|
9780805841176 (cloth ; alkaline paper) |
|
9780805841183 (paperback ; alkaline paper) |
|
