LEADER 00000cam a2200781Mi 4500
001 ocn979884649
003 OCoLC
005 20220114043859.0
006 m o d
007 cr |n||||||||n
008 150403s2014 gw a o 000 0 eng d
016 7 1129294617|2DE-101
019 978646708|a979160882|a1192345818
020 395553197X
020 9783955531973|q(electronic book)
024 7 10.11129/detail.9783955531973|2doi
024 3 9783955531973
024 7 urn:nbn:de:101:1-201704058458|2urn
035 (OCoLC)979884649|z(OCoLC)978646708|z(OCoLC)979160882
|z(OCoLC)1192345818
040 DEGRU|beng|epn|cDEGRU|dOCLCO|dGWDNB|dOCLCF|dOCLCO|dOCLCQ
|dDEGRU|dEBLCP|dMERUC|dOCLCQ|dUUM|dICG|dOCLCQ|dVT2|dLEAUB
|dCOO|dDKC|dZCU|dOCLCQ|dBRF|dUWK|dN$T
049 RIDW
050 4 NA1996|b.S26 2015
072 7 ARC|x015000|2bisacsh
082 04 720.68|223
084 720|a650|qDE-101|2sdnb
084 ZH 2730|2rvk
090 NA1996|b.S26 2015
100 1 Sancho Pou, Eduard,|d1974-|0https://id.loc.gov/authorities
/names/no2013057861|eauthor.
245 10 Function follows Strategy /|cEduard Sancho Pou.
264 1 München :|bDETAIL,|c[2014]
264 4 |c©2014
300 1 online resource (200 pages) :|billustrations.
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file|bPDF|2rda
490 1 DETAIL Special
504 Approx. 30 in color, 20 b/w.
505 00 |tFrontmatter --|tContents --|tPREFACE --|tPROLOGUE --
|tINTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE? --
|tMarketing: HOW TO SELL ACCORDING TO THE RULES OF
MARKETING --|tIcons: HOW TO SELL ARCHITECTURE THROUGH
ICONIC BUILDINGS AND FAMILIAR IMAGES --|tPolitics: HOW TO
RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND
GRAPHICS --|tThrong: IDEAS FOR A FAST-GROWING POPULATION
(IS THERE A MODEL THAT CAN BE REPEATED AT WILL?) --
|tDeveloper: THE ATTEMPT TO GENERATE DEMAND, OR THE
ARCHITECT AS PROJECT DEVELOPER --|tN°1: MAKING THE RULES
--|tOUTLOOK --|tEPILOGUE --|tINTERVIEW: A CONVERSATION
WITH ART GENSLER AND BJARKE INGELS --|tBIBLIOGRAPHY --
|tINDEX --|tEDUARD SANCHO POU --|tACKNOWLEDGEMENTS.
520 In past years, architects have been confronted with a
changed market, changed sets of tasks and also new
requirements. Which strategies can they adopt to get
commissions or spark interest in their projects? With
selected examples, the author analyses the processes of
individual architects since the 1950s. Beginning with the
commencement of marketing in the North American post-war
era he proceeds to then cast his view to contemporary
times. Transformations in society and politics, the
changed requirements of clients, and also the crisis in
the economy and financial circles all influence the
professional existence of architects. While pure
construction itself was the focus in previous times,
today's architects must adopt a wide variety of roles in
relation to clients - ranging from consultant to mediator
and brand designer. The book is intended to inspire
architects to consider new options and unusual paths.
546 In English.
588 0 Online resource; title from PDF title page (ACM, viewed
April 03 2015).
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
648 7 20th century|2fast
648 7 1900-1999|2fast
650 0 Architectural practice|0https://id.loc.gov/authorities/
subjects/sh85006604|xHistory|y20th century.|0https://
id.loc.gov/authorities/subjects/sh2002006165
650 0 Architecture, Modern|y20th century.|0https://id.loc.gov/
authorities/subjects/sh85006834
650 7 Architectural practice.|2fast|0https://id.worldcat.org/
fast/813303
650 7 History.|2fast|0https://id.worldcat.org/fast/958235
650 7 Architecture, Modern.|2fast|0https://id.worldcat.org/fast/
813842
650 7 ARCHITECTURE / Professional Practice.|2bisacsh
650 7 Architektenbüro.|2gnd
650 7 Marketingstrategie.|2gnd
653 (Produktform)Electronic book text
653 (Zielgruppe)Fachpublikum/ Wissenschaft
653 (BISAC Subject Heading)ARC015000
655 4 Electronic books.
655 7 History.|2fast|0https://id.worldcat.org/fast/1411628
776 08 |iPrint version:|z9783955531966
776 08 |iPrint version:|z9783955531980
830 0 DETAIL Special.
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=1485715|zOnline ebook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this ebook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20220127|cEBSCO|tEBSCOebooksacademic NEW 6019|lridw
994 92|bRID
