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020    9781626565821 
020    1626565821 
020    |z9781626565807|q(paperback) 
020    |z1626565805|q(paperback) 
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090    HD59|b.H436 2016 
100 1  Henricks, Barbara Cave,|0https://id.loc.gov/authorities/
       names/n2015066561|eauthor. 
245 10 Mastering the new media landscape :|bembrace the 
       micromedia mindset /|cBarbara Cave Henricks, Rusty 
       Shelton. 
250    First edition. 
264  1 Oakland, CA :|bBerrett-Koehler Publishers, Inc.,|c[2016] 
300    1 online resource (vi, 180 pages) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  A BK business book 
504    Includes bibliographical references (pages 158-160) and 
       index. 
505 0  Welcome to the age of micromedia -- Technology gives rise 
       to new rules of communication -- Understanding the 
       opportunities in micromedia -- Earned, rented, and owned -
       - better together -- Discoverability and the future of 
       marketing -- Online brand audit : getting your owned media
       infrastructure in shape -- Blogs, bylines, and killer 
       content : what you can learn from traditional media -- The
       power of rented media -- Getting the most out of rented 
       media -- Why the traditional, earned media still packs a 
       punch -- Take the stage :launch a speaking career -- 
       Futureproof your media strategy. 
520    This book explores the concepts of so-called "micromedia" 
       such as earned, rented, and owned media, and assists the 
       reader in maximizing a presence in all of them in order to
       create momentum and grow a large, loyal audience for one's
       message. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Internet in public relations.|0https://id.loc.gov/
       authorities/subjects/sh00002234 
650  0 Internet marketing.|0https://id.loc.gov/authorities/
       subjects/sh95005028 
650  0 Digital media.|0https://id.loc.gov/authorities/subjects/
       sh98006600 
650  0 Information technology|xSocial aspects.|0https://
       id.loc.gov/authorities/subjects/sh2009127186 
650  7 Internet in public relations.|2fast|0https://
       id.worldcat.org/fast/977261 
650  7 Internet marketing.|2fast|0https://id.worldcat.org/fast/
       977272 
650  7 Digital media.|2fast|0https://id.worldcat.org/fast/893716 
650  7 Information technology|xSocial aspects.|2fast|0https://
       id.worldcat.org/fast/973131 
655  0 Electronic book. 
655  4 Electronic books. 
700 1  Shelton, Rusty,|0https://id.loc.gov/authorities/names/
       n2015066564|eauthor. 
776 08 |iPrint version:|aHenricks, Barbara Cave.|tMastering the 
       new media landscape.|bFirst edition.|dOakland, CA : 
       Berrett-Koehler Publishers, Inc., [2016]|z9781626565807
       |z1626565805|w(DLC)  2015041814|w(OCoLC)914227334 
830  0 BK business book.|0https://id.loc.gov/authorities/names/
       no2008121322 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1092160|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20190118|cEBSCO|tEBSCOebooksacademic NEW 1-11-19 6702 
       |lridw 
994    92|bRID