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001    ocn914796765 
003    OCoLC 
005    20190705070247.7 
006    m     o  d         
007    cr unu|||||||| 
008    150728s2015    enka    ob    001 0 eng d 
016 7  017450698|2Uk 
019    913562926|a913694756|a923484630|a1058646525|a1096234264 
020    9780749473280|q(electronic book) 
020    0749473282|q(electronic book) 
020    |z9780749473273 
020    |z0749473274 
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037    CL0500000621|bSafari Books Online 
037    C4319A80-1B2D-4784-8F48-296C9B20FE76|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
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050  4 HF5415 
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082 04 658.8|223 
084    BUS043000|aBUS007000|aBUS020000|2bisacsh 
090    HF5415 
100 1  Jefferson, Sonja,|0https://id.loc.gov/authorities/names/
       n2012033387|eauthor. 
245 10 Valuable content marketing :|bhow to make quality content 
       your key to success /|cSonja Jefferson, Sharon Tanton. 
246 30 How to make quality content your key to success 
250    2nd edition. 
264  1 London, UK ;|aPhiladelphia, PA :|bKogan Page,|c2015. 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Foreword ; About the authors; Introduction; Part One Why 
       valuable content?; Chapter 1 Buying has changed. Has your 
       marketing caught up?; The business development challenge; 
       Who is winning with their marketing? ; So what are these 
       companies doing right?; The three factors transforming 
       buyer behaviour; Take action; Chapter 2 What is valuable 
       content and why does it win you business?; Content versus 
       valuable content; Hang on a minute. Is this form of 
       marketing new?; Eight reasons to love valuable content 
       marketing; Take action; Chapter 3 Guiding principles for 
       your valuable content. 
505 8  Eight guiding principles for valuable content 
       marketingTake action; Part Two What valuable content?; 
       Chapter 4 Blogging; Some blogging back to basics; How to 
       create a successful business blog; How to write a valuable
       blog article; Making your blog look good and read well; 
       Promoting your blog articles; Blog content can be visual; 
       Blogging Q & A; Take action; Chapter 5 Social media; 
       Social networks: the main arenas for businesses; Which 
       social platform is best for sharing content?; Valuable 
       content guidelines for all social networks; The future of 
       social networks; Take action. 
505 8  Chapter 6 Email newslettersThe importance of keeping in 
       contact; Email newsletters, the valuable way; Email 
       marketing tools -- you have options; Build a community; 
       What should your newsletter say?; Autoresponders -- a 
       valuable addition to your email strategy; Launching your 
       newsletter; Take action; Chapter 7 Search engine 
       optimization; Why it's smart to get search engine savvy; 
       How people use search engines; Use keyword research ; What
       search engines want from you; Design your website for 
       search; Getting the right help with SEO; What's new for 
       search engines?; Take action. 
505 8  Chapter 8 Deeper written content, e-books, white papers, 
       Slideshares and published booksStock and flow: the value 
       of going deeper; The most valuable content of all takes 
       work; Your deeper written content options; What to write 
       about in your key content pieces; Deeper content demands 
       great design; The importance of a strong landing page; 
       Should you make people fill out a form to download your 
       content?; Repurposing and the value of integrated content 
       campaigns; Take action; Chapter 9 Video, audio, 
       infographics and more; Different formats to connect with 
       more people. 
505 8  The rise, rise and rise of video contentAwesome 
       animations; Wonderful webinars; The power of infographics;
       Podcasts for business; Online games as sales tools; Mobile
       apps; Mix it up; Take action; Chapter 10 Widen your reach:
       PR, guest blogging, events and paid advertising; The value
       of getting your content published in industry-leading 
       media; Valuable content wins you PR opportunities; The 
       etiquette of guest blogging; Events as content marketing; 
       Paid advertising options ; Take action; Part Three How to 
       supercharge your business with valuable content. 
520    Market a business by creating and sharing valuable content
       which gets the message across in the right way to attract 
       more clients and customers. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  0 Internet marketing.|0https://id.loc.gov/authorities/
       subjects/sh95005028 
650  0 Customer relations.|0https://id.loc.gov/authorities/
       subjects/sh85034963 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
650  7 Internet marketing.|2fast|0https://id.worldcat.org/fast/
       977272 
650  7 Customer relations.|2fast|0https://id.worldcat.org/fast/
       885533 
655  0 Electronic books. 
655  4 Electronic books. 
700 1  Tanton, Sharon,|0https://id.loc.gov/authorities/names/
       n2012033388|eauthor. 
776 08 |iPrint version:|aJefferson, Sonja.|tValuable content 
       marketing.|bSecond edition.|dLondon ; Philadelphia : Kogan
       Page, 2015|z9780749473273|w(DLC)  2015016196
       |w(OCoLC)908311204 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1021486|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20190709|cEBSCO|tEBSCOebooksacademic NEW 7-5-19 5915
       |lridw 
994    92|bRID