LEADER 00000cam a2200385?? 4500 
001    ocm00000245 850314 
005    20100629174021.0 
008    710503s1971    nyuab    b    001 0 eng   
010       71155177 
020    0070720657 
035    (OCoLC)ocm00135245 850314 
035    92600 
040    DLC|beng|cDLC|dOCL|dm.c. 
049    RIDM 
050 0  HF5823|b.W7 1971 
082    659.1 
090    HF5823 .W7 1971 
100 1  Wright, John Sherman,|d1920-|0https://id.loc.gov/
       authorities/names/n50028676 
245 10 Advertising /|cJohn S. Wright, Daniel S. Warner [and] 
       Willis L. Winter, Jr. With a foreword by Robert O. Bach 
       and cartoon illus. by Bob Cram. 
250    3d ed. 
264  1 New York :|bMcGraw-Hill,|c[1971] 
300    xv, 816 pages :|billustrations (part color), maps (part 
       color) ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographies. 
650  0 Advertising.|0https://id.loc.gov/authorities/subjects/
       sh85001086 
650  7 Advertising.|2fast|0https://id.worldcat.org/fast/797511 
700 1  Warner, Daniel S.|0https://id.loc.gov/authorities/names/
       no2007071791 
700 1  Winter, Willis L.|0https://id.loc.gov/authorities/names/
       n81058499 
901    MARCIVE 20231220 
935    92600