LEADER 00000cam a22006134a 4500 
001    ocm56476673  
003    OCoLC 
005    20160527040424.2 
006    m     o  d         
007    cr cnu|||unuuu 
008    040909s2004    nyu     ob    001 0 eng d 
019    60130082|a475962470|a478315475|a614737190|a647375419
       |a722272442|a728015696|a842289406|a888574441 
020    0814428002|q(electronic book) 
020    9780814428009|q(electronic book) 
020    9780814408155 
020    081440815X 
020    |z081440815X 
035    (OCoLC)56476673|z(OCoLC)60130082|z(OCoLC)475962470
       |z(OCoLC)478315475|z(OCoLC)614737190|z(OCoLC)647375419
       |z(OCoLC)722272442|z(OCoLC)728015696|z(OCoLC)842289406
       |z(OCoLC)888574441 
037    |b00001432 
040    N$T|beng|epn|cN$T|dOCLCQ|dYDXCP|dOCLCG|dOCLCQ|dHNW|dOCLCQ
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049    RIDW 
050  4 HC79.C6|bJ64 2004eb 
072  7 BUS|x043060|2bisacsh 
082 04 658.8/34/082|222 
090    HC79.C6|bJ64 2004eb 
100 1  Johnson, Lisa,|d1967-|0https://id.loc.gov/authorities/
       names/n2004096309 
245 10 Don't think pink :|bwhat really makes women buy--and how 
       to increase your share of this crucial market /|cLisa 
       Johnson, Andrea Learned. 
264  1 New York :|bAMACOM,|c[2004] 
264  4 |c©2004 
300    1 online resource (x, 230 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references (page 223) and index. 
505 0  Brain training : how not to think pink -- Now you see 
       "her" : the visible approach to marketing to women -- Now 
       you don't (see "her") : the transparent approach to 
       marketing to women -- Inside a woman's mind : the 
       scientific underpinnings -- Shaping the generations : baby
       boomers (and matures) to gen yers -- Looking beyond the 
       generations : the buying filters of life stages and roles 
       -- Cultural influencers : the buying filters of emerging 
       majorities -- Learning curves and life stages : 
       relationship-building opportunities -- The internet-savvy 
       woman : connecting with her online -- Online research : 
       using e-marketing to see women clearly -- Enlisting women 
       as your marketing partners : an alliance for brand success
       -- Investing in a transparent future. 
520    Women spend trillions of dollars every year. Why are you 
       missing out? 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Women consumers.|0https://id.loc.gov/authorities/subjects/
       sh85147510 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  7 Women consumers.|2fast|0https://id.worldcat.org/fast/
       1177530 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
655  4 Electronic books. 
700 1  Learned, Andrea.|0https://id.loc.gov/authorities/names/
       n2004096300 
776 08 |iPrint version:|aJohnson, Lisa, 1967-|tDon't think pink.
       |dNew York : AMACOM, ©2004|z081440815X|w(DLC)  2004005393
       |w(OCoLC)54686230 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=117369|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160615|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID