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001    ocm56123890  
003    OCoLC 
005    20160527041530.1 
006    m     o  d         
007    cr cnu|||unuuu 
008    040810s2004    maua    ob    001 0 eng d 
019    243595458|a880326828 
020    1580537014|q(electronic book) 
020    9781580537018|q(electronic book) 
020    1580537006|q(alkaline paper) 
020    9781580537001|q(alkaline paper) 
035    (OCoLC)56123890|z(OCoLC)243595458|z(OCoLC)880326828 
040    N$T|beng|epn|cN$T|dOCLCQ|dYDXCP|dOCLCQ|dHNW|dOCLCQ|dTUU
       |dOCLCQ|dSFB|dCOO|dB24X7|dMERUC|dOCLCQ|dOCLCO|dOCLCQ
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049    RIDW 
050  4 HC79.H53|bV5 2004eb 
072  7 TEC|x009000|2bisacsh 
072  7 TEC|x035000|2bisacsh 
082 04 620/.0068/8|222 
084    F274|2clc 
090    HC79.H53|bV5 2004eb 
100 1  Viardot, Eric.|0https://id.loc.gov/authorities/names/
       n95031450 
245 10 Successful marketing strategy for high-tech firms /|cEric 
       Viardot. 
250    3rd ed. 
264  1 Boston :|bArtech House,|c2004. 
300    1 online resource (xvi, 304 pages) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Artech House technology management and professional 
       development library 
504    Includes bibliographical references and index. 
505 0  Successful Marketing Strategy for High-Tech Firms; 
       Contents; Introduction xi; Acknowledgments xv; 1. The 
       Meaning of Marketing for High-Tech Firms; 2. Corporate and
       Marketing Strategies in the High-Tech Industry; 3. Knowing
       Customers and Markets; 4. Understanding Competitors; 5. 
       Selecting Markets; 6. Product Strategy; 7. Distributing 
       and Selling High-Tech Products; 8. Communication Strategy 
       for High-Tech Products; 9. Pricing High-Tech Products; 10.
       The Position of Marketing Within High-Tech Companies; 
       Appendix A: Key Success Factors of a Marketing Department 
       in a High-Tech Company. 
520 8  Annotation|bThis revised edition of the bestseller 
       reflects the realities of the new high-tech marketplace 
       where effective marketing strategy counts as much as the 
       latest technology. New material includes case studies on 
       how high-tech giants came out of the tech market meltdown 
       stronger and more competitive. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 High technology|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh2008121583 
650  0 Technological innovations|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh2009103057 
650  7 High technology|xMarketing.|2fast|0https://id.worldcat.org
       /fast/956416 
650  7 Technological innovations|xMarketing.|2fast|0https://
       id.worldcat.org/fast/1145036 
655  4 Electronic books. 
776 08 |iPrint version:|aViardot, Eric.|tSuccessful marketing 
       strategy for high-tech firms.|b3rd ed.|dBoston : Artech 
       House, 2004|z1580537006|w(DLC)  2004049434
       |w(OCoLC)55019098 
830  0 Artech House professional development and technology 
       management library.|0https://id.loc.gov/authorities/names/
       n95070775 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=113801|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160615|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID