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100 1  Kashani, Kamran.|0https://id.loc.gov/authorities/names/
       n92000448 
245 10 Beyond traditional marketing :|bInnovations in marketing 
       practice /|clead author and editor Kamran Kashani ; 
       contributors, Jacques Horovitz ... [and others]. 
264  1 Chichester, England ;|aHoboken, NJ :|bWiley,|c2005. 
300    xvi, 308 pages :|billustrations ;|c21 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Introduction / by Kamran Kashani -- Value chain marketing 
       / by Jean-Pierre Jeannet -- Countering commoditization : 
       value-added strategies and aligning with customers / by 
       Kamran Kashani -- The marketing of services : how is it 
       different? / by Jacques Horovitz -- The missing 'P' in the
       marketing mix : putting passion into brands / by Dominique
       Turpin -- Beyond beating competition : shaping markets for
       profitable growth / by Adrian B. Ryans -- New frontiers in
       pricing for profit / by John Walsh -- Beyond the matrix : 
       an organization-wide solution for creating and sustaining 
       customer value / by Seán Meehan. 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
700 1  Horovitz, Jacques,|d1947-|0https://id.loc.gov/authorities/
       names/n79145612 
856 41 |3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip054
       /2004029129.html 
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