LEADER 00000cam a2200529 i 4500 
001    on1127237289 
003    OCoLC 
005    20220702022102.0 
006    m     o  d         
007    cr cnu---unuuu 
008    191114t20202020enk     ob    000 0 eng d 
019    1127921795 
020    1527542394|q(electronic book) 
020    9781527542396|q(electronic book) 
020    |z1527541045 
020    |z9781527541047 
035    (OCoLC)1127237289|z(OCoLC)1127921795 
040    YDX|beng|erda|epn|cYDX|dEBLCP|dYDXIT|dN$T|dOCLCF|dOCLCQ
       |dOCLCO 
049    RIDW 
050  4 HF5415.123|b.K55 2020 
082 04 658.8/02|223 
090    HF5415.123|b.K55 2020 
100 1  Kliatchko, Jerry G.|q(Jerry Gamalinda),|0https://
       id.loc.gov/authorities/names/n2007203042|eauthor. 
245 10 Integrated marketing communication :|bputting the human 
       person at the core /|cby Jerry G. Kliatchko. 
264  1 Newcastle upon Tyne, UK :|bCambridge Scholars Publishing,
       |c2020. 
264  4 |c©2020 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references. 
520    This volume represents a valuable resource for students, 
       academics (teachers and researchers), and practitioners in
       the field of integrated marketing communication (IMC). It 
       provides a foundation detailing the principles, tenets and
       practices of IMC, before presenting a step-by-step process
       of preparing and executing the process for any given 
       brand. 
588 0  Online resource; title from digital title page (viewed on 
       January 22, 2020). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in marketing.|0https://id.loc.gov/
       authorities/subjects/sh85029077 
650  7 Communication in marketing.|2fast|0https://id.worldcat.org
       /fast/870196 
655  4 Electronic books. 
776 08 |iPrint version:|z1527541045|z9781527541047
       |w(OCoLC)1125995713 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=2291857|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d202207013|cEBSCO|tEBSCOebooksacademic July NEW 6029
       |lridw 
994    92|bRID