LEADER 00000cam a2200637Ki 4500
001 on1059451140
003 OCoLC
005 20210122120018.6
006 m o d
007 cr cnu---unuuu
008 181029s2018 enka ob 000 0 eng d
015 GBB8K6431|2bnb
016 7 019104706|2Uk
020 9781527519138|q(electronic book)
020 1527519139|q(electronic book)
020 |z1527515877
020 |z9781527515871
035 (OCoLC)1059451140
037 9781527519138|bCambridge Scholars Publishing
040 N$T|beng|erda|epn|cN$T|dYDX|dEBLCP|dOCLCF|dUKMGB|dOCLCQ
|dLOA
049 RIDW
050 4 HF5415.125|b.V35 2018eb
072 7 BUS|x082000|2bisacsh
072 7 BUS|x041000|2bisacsh
072 7 BUS|x042000|2bisacsh
072 7 BUS|x085000|2bisacsh
082 04 658.8|223
090 HF5415.125|b.V35 2018eb
100 1 Valls, Josep-Francesc,|0https://id.loc.gov/authorities/
names/n80148433|eauthor.
245 10 Customer-centricity :|bthe new path to product innovation
and profitability /|cby Josep F. Valls Gimenez.
264 1 Newcastle upon Tyne, UK :|bCambridge Scholars Publishing,
|c2018.
264 4 |c©2018
300 1 online resource (vi, 150 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
504 Includes bibliographical references.
505 0 Intro -- Table of Contents -- Acknowledgements --
Introduction -- Part I -- Chapter One -- Chapter Two --
Chapter Three -- Chapter Four -- Part II -- Chapter Five -
- Part III -- Chapter Six -- Chapter Seven -- Part IV --
Chapter Eight -- Part V -- Chapter Nine -- Bibliography.
520 The empowered customer is here to stay. With a low
tolerance for subpar experiences, they have no qualms in
switching brands if disappointed, and expect companies to
provide offers that are personally relevant to them. This
realisation has led enterprises to revamp their business
strategies to meet the high expectations of these savvy
and hyper-connected consumers. This requires a 360 degree
customer-centric approach--fuelled by big data--that
attempts to understand customer problems and deliver
timely solutions. The ability to use customer journey
mapping and real-time analytics to unlock act.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Marketing|xData processing.|0https://id.loc.gov/
authorities/subjects/sh2008107427
650 0 Customer services.|0https://id.loc.gov/authorities/
subjects/sh85034965
650 7 Marketing|xData processing.|2fast|0https://id.worldcat.org
/fast/1010187
650 7 Customer services.|2fast|0https://id.worldcat.org/fast/
885545
655 4 Electronic books.
776 08 |iPrint version:|aValls, Josep-Francesc.|tCustomer-
centricity.|dNewcastle upon Tyne, UK : Cambridge Scholars
Publishing, 2018|z1527515877|w(OCoLC)1050955858
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=1921176|zOnline ebook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this ebook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20210519|cEBSCO|tEBSCOebooksAcademic 1-22-21 4032|lridw
994 92|bRID
