Title How to use advertising to build strong brands / edited by John Philip Jones.

Publication Info.	Thousand Oaks, Calif. : Sage Publications, [1999]
	©1999

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF6161.B4 H69 1999	Available	---

Description	394 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Subject	Advertising -- Brand name products.
	Advertising -- Brand name products.
	Brand name products.
	Brand name products.
	Brand name products.
	Advertising -- Brand name products.
Added Author	Jones, John Philip.
ISBN	0761912398 acid-free paper
	0761912428 cloth acid-free paper
	0761912436 paperback acid-free paper
	076191238X acid-free paper