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001    ocn430056978 
005    20110628132955.0 
008    090929s2010    enka     b    001 0 eng   
010      2009039114 
015    GBA9B5612|2bnb 
016 7  015432844|2Uk 
020    9780415496858|qhardback 
020    0415496853|qhardback 
020    9780415496865|qpaperback 
020    0415496861|qpaperback 
020    |z9780203855072|qebook 
020    |z0203855078|qebook 
035    (OCoLC)ocn430056978 
035    512582 
040    DLC|beng|cDLC|dYDX|dBTCTA|dERASA|dYDXCP|dCDX|dBWK|dUKM
       |dBWX|dORX|dDEBBG 
042    pcc 
049    RIDM 
050 00 NX634|b.M38 2010 
082 00 700.68/8|222 
084    QR 750|2rvk 
090    NX634 .M38 2010 
245 00 Marketing the arts :|ba fresh approach /|cedited by Daragh
       O'Reilly and Finola Kerrigan. 
264  1 Milton Park, Abingdon, Oxon ;|aNew York :|bRoutledge,
       |c2010. 
300    xviii, 305 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 00 |tMarketing the arts /|rDaragh O'Reilly, Finola Kerrigan -
       -|tChallenging conventions in arts marketing : 
       experiencing the skull /|rAlan Bradshaw, Finola Kerrigan, 
       Morris B. Holbrook --|tArtist in brand culture /|rJonathan
       E. Schroeder --|tTension between artistic and market 
       orientation in visual art /|rIan Fillis --|tFrom 
       missionary to market maker : reconceptualizing arts 
       marketing in practice /|rDebi Hayes, Simon Roodhouse --
       |tConversation, collaboration and cooperation : courting 
       new audiences for a new century /|rAngela Osborne, Ruth 
       Rentschler --|tWorking weeks, rave weekends : identity 
       fragmentation and the emergence of new communities /
       |rChristina Goulding, Avi Shankar, Richard Elliott --
       |tGenerating aesthetic experiences from ordinary activity 
       : new technology and the museum experience /|rDrik Vom 
       Lehn --|tFrom luxury to necessity : the changing role of 
       qualitative research in the arts /|rLisa Baxter --
       |tDreaming of artistic excellence, popularity, or both? /
       |rMichela Addis, Morris B. Holbrook --|tBetween fan 
       culture and copyright infringement : manga scanlation /
       |rHye-kyung Lee --|tBluegrass revival : marketing and 
       authenticity in the hills of Appalachia /|rElizabeth C. 
       Hirschman --|tEvolving perspectives on music consumption /
       |rGgretchen Larsen, Rob Lawson --|tMusings from Miles : 
       what Miles Davis can tell us about music and marketing /
       |rNoel Dennis, Michael Macaulay --|tA night at the theatre
       : moving arts marketing from the office to the kitchen and
       beyond /|rAnnmarie Ryan, Matt Fenton, Daniela Sangiorgi --
       |tMuseums in society or society as a museum? : museums, 
       culture and consumption in the (post)modern world /
       |rElizabeth Carnegie --|tExtreme cultural and marketing 
       makeover : Liverpool home edition /|rAnthony Patterson --
       |tBrand stripped bare by its marketers, even /|rStephen 
       Brown. 
650  0 Arts|0https://id.loc.gov/authorities/subjects/sh85008324
       |xMarketing.|0https://id.loc.gov/authorities/subjects/
       sh99005342 
650  7 Arts|xMarketing.|2fast|0https://id.worldcat.org/fast/
       817780 
650  7 Arts.|2fast|0https://id.worldcat.org/fast/817721 
700 1  O'Reilly, Daragh.|0https://id.loc.gov/authorities/names/
       nb97055427 
700 1  Kerrigan, Finola.|0https://id.loc.gov/authorities/names/
       n2004004620 
901    MARCIVE 20231220 
935    512582 
994    C0|bRID