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001    ocn775860127 
003    OCoLC 
005    20160527041213.8 
006    m     o  d         
007    cr ||||||||||| 
008    120113s2011    nyua    ob    001 0 eng d 
019    730914415|a741453650|a816844660|a826478861 
020    9780231520942|q(electronic book) 
020    0231520948|q(electronic book) 
020    128313599X 
020    9781283135993 
020    |z9780231150347|q(cloth) 
020    |z0231150342|q(cloth) 
020    |z9780231150354|q(paperback) 
020    |z0231150350|q(paperback) 
028 51 9786613135995 
035    (OCoLC)775860127|z(OCoLC)730914415|z(OCoLC)741453650
       |z(OCoLC)816844660|z(OCoLC)826478861 
037    22573/cttgrjkb|bJSTOR 
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       |dJSTOR|dOCLCQ|dIDEBK|dEBLCP|dDEBSZ|dOCLCQ|dRECBK 
049    RIDW 
050  4 P96.A83|bN35 2011eb 
072  7 SOC|x052000|2bisacsh 
072  7 SOC052000|2bisacsh 
072  7 SOC026000|2bisacsh 
072  7 BUS070060|2bisacsh 
072  7 BUS000000|2bisacsh 
082 04 302.23|222 
090    P96.A83|bN35 2011eb 
100 1  Napoli, Philip M.|0https://id.loc.gov/authorities/names/
       n2001094324 
245 10 Audience evolution :|bnew technologies and the 
       transformation of media audiences /|cPhilip M. Napoli. 
264  1 New York :|bColumbia University Press,|c[2011] 
264  4 |c©2011 
300    1 online resource (xiii, 248 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Introduction -- Contextualizing audience evolution -- The 
       transformation of media consumption -- The transformation 
       of audience information systems -- Contesting audiences --
       The implications of audience evolution. 
520    "No longer beholden to the programming or publication 
       schedules of media producers, today's consumers access 
       media content through a number of unprecedented and 
       increasingly prevalent platforms, and the development and 
       overlap of television, the internet, and other outlets 
       have fragmented media audiences more than ever, making the
       effort to reach them more complex. Building on his award-
       winning book, Audience Economics, Philip M. Napoli maps 
       the landscape of our current media environment and 
       describes its challenge to traditional conceptions of the 
       audience. He also considers the changes that new 
       approaches to audience measurement have produced, both 
       politically and culturally. Napoli examines the ongoing 
       redefinition of the industry-audience relationship by 
       technologies that have moved the audience marketplace 
       beyond traditional metrics. Today, media providers and 
       audience measurement firms deploy new, more sophisticated 
       tools to gather audience information, focusing on factors 
       rarely considered before, such as appreciation, recall, 
       engagement, and behavior. In doing so, the industry has 
       tried to take advantage of new platforms as thoroughly as 
       the consumers they hope to attract. Napoli traces the 
       interplay between political and economic interests and 
       their effect on audience evolution. He recounts battles 
       between stakeholders over the assessment of media 
       audiences and their efforts to restrict the functionality 
       of new technologies, as well as their push to influence 
       new measurements for television, radio, and the internet"-
       -Provided by publisher. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Mass media|xAudiences.|0https://id.loc.gov/authorities/
       subjects/sh85081864 
650  0 Digital media|0https://id.loc.gov/authorities/subjects/
       sh98006600|xTechnological innovations.|0https://id.loc.gov
       /authorities/subjects/sh2001009095 
650  7 Mass media|xAudiences.|2fast|0https://id.worldcat.org/fast
       /1011223 
650  7 Digital media.|2fast|0https://id.worldcat.org/fast/893716 
650  7 Technological innovations.|2fast|0https://id.worldcat.org/
       fast/1145002 
655  4 Electronic books. 
776 08 |iPrint version:|aNapoli, Philip M.|tAudience evolution.
       |dNew York : Columbia University Press, ©2011
       |z9780231150347|w(DLC)  2010023906|w(OCoLC)635463772 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=384859|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160607|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID