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Subjects (1-49 of 49)

Advertising

-- See Also Advertisers

-- See Also the narrower term Advertising departments

-- See Also the narrower term Advertising, Point-of-sale

-- See Also the narrower term Advertising specialties

-- See Also the narrower term Advocacy advertising

Here are entered works on corporate or institutional advertising which addresses specific, sometimes controversial, issues that the organizations consider important to themselves, to their image, or to the nation as a whole.

-- See Also the narrower term African American women in advertising

Here are entered works on the portrayal of African American women in advertising.

-- See Also the narrower term African Americans in advertising

Here are entered works on the portrayal of African Americans in advertising.

-- See Also Branding (Marketing)

Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.

-- See Also the narrower term Broadcast advertising

-- See Also the narrower term Cell phone advertising

Here are entered works on the use of cell phones as an advertising medium.

-- See Also the narrower term Children in advertising

Here are entered works discussing the portrayal of children in advertising.

-- See Also the narrower term Color in advertising

-- See Also the narrower term Commercial art

-- See Also the narrower term Comparative advertising

-- See Also the narrower term Cooperative advertising

-- See Also the narrower term Corrective advertising

-- See Also the narrower term Creativity in advertising

-- See Also the narrower term Deceptive advertising

Here are entered works on advertising that includes false or misleading statements. Works on the portrayal of myth in advertising are entered under Myth in advertising.

-- See Also the narrower term Discrimination in the advertising industry

Here are entered works on all aspects of discrimination in the advertising industry.

-- See Also the narrower term Display of merchandise

-- See Also the narrower term Dogs in advertising

-- See Also the narrower term Endorsements in advertising

-- See Also the narrower term Help-wanted advertising

-- See Also the narrower term History in advertising

-- See Also the narrower term Internet advertising

-- See Also the narrower term Jews in advertising

Here are entered works on the portrayal of Jews in advertising.

-- See Also the narrower term Letter services

-- See Also the narrower term Mailing lists

-- See Also the narrower term Market surveys

-- See Also the narrower term Men in advertising

Here are entered works discussing the portrayal of men in advertising.

-- See Also the narrower term Minorities in advertising

Here are entered works on the portrayal of minorities in advertising.

-- See Also the narrower term Motion pictures in advertising

-- See Also the narrower term Multiculturalism in advertising

-- See Also the narrower term Music in advertising

Here are entered works on the use of music in advertising. Works on the advertising of music are entered under Advertising--Music.

-- See Also the narrower term Packaging

--subdivision Packaging under types of products or merchandise for the techniques of wrapping, sealing, and labeling items for marketing, e.g. Corn--Packaging

-- See Also the narrower term Premiums (Retail trade)

-- See Also the narrower term Prize contests in advertising

-- See Also the narrower term Product placement in mass media

Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media.

-- See Also Propaganda

--subdivision Propaganda under names of wars, e.g. World War, 1939-1945--Propaganda

-- See Also Public relations

Here are entered general works on the actions of organizations, such as corporations, stores, governments, etc., in promoting good will between themselves and the community. Works on the process of disseminating information in order to attract public notice are entered under Publicity.
--subdivision Public relations under names of individual corporate bodies and under topical headings, e.g. Boy Scouts--Public relations; United States. Army--Public relations

-- See Also Publicity

Here are entered works on the process of disseminating information in order to attract public notice. General works on the actions of organizations, such as corporations, stores, governments, etc., in promoting good will between themselves and the community are entered under Public relations.

-- See Also Sales promotion

-- See Also Selling

Here are entered general works on the technique of selling. Works on the technique of selling particular products are entered under Selling subdivided by the name of the product, e.g. Selling--Automobiles.

-- See Also the narrower term Semiotics in advertising

-- See Also the narrower term Sex in advertising

-- See Also the narrower term Sex role in advertising

-- See Also the narrower term Signs and signboards

-- See Also the narrower term Slogans

-- See Also the narrower term Stereotypes (Social psychology) in advertising

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