LEADER 00000cam a2200589Ia 4500 001 ocn436110957 003 OCoLC 005 20160527041309.4 006 m o d 007 cr cnu---unuuu 008 090909s2009 enk ob 000 0 eng d 019 646824513|a904587028 020 9781848556775|q(electronic book) 020 1848556772|q(electronic book) 020 |z9781848556768 035 (OCoLC)436110957|z(OCoLC)646824513|z(OCoLC)904587028 040 N$T|beng|epn|cN$T|dOCLCQ|dEBLCP|dE7B|dOCLCQ|dMYPMP|dOCLCQ |dOCLCO|dOCLCQ|dOCLCF|dOCLCQ|dNLGGC|dYDXCP|dDEBSZ|dOCLCQ |dS3O 043 a------ 049 RIDW 050 4 HF5415.33.A78|bA38 2009eb 072 7 BUS|x016000|2bisacsh 082 04 658.8/342095|222 090 HF5415.33.A78|bA38 2009eb 245 00 Advertising and promotion in "new" Asia /|cguest editors, Kim-Shyan Fam and Lisa McNeill. 264 1 [Bradford, England] :|bEmerald,|c[2009] 300 1 online resource. 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 490 1 Asia Pacific journal of marketing and logistics,|x1355- 5855 ;|vvol. 21, no. 2 500 Title from PDF title page (viewed Sept. 9, 2009). 504 Includes bibliographical references. 505 0 When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen - - The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others]. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Consumer behavior|0https://id.loc.gov/authorities/subjects /sh87006429|zAsia.|0https://id.loc.gov/authorities/ subjects/sh85008606-781 650 0 Advertising|0https://id.loc.gov/authorities/subjects/ sh85001086|zAsia.|0https://id.loc.gov/authorities/subjects /sh85008606-781 650 7 Consumer behavior.|2fast|0https://id.worldcat.org/fast/ 876238 650 7 Advertising.|2fast|0https://id.worldcat.org/fast/797511 651 7 Asia.|2fast|0https://id.worldcat.org/fast/1240495 655 4 Electronic books. 700 1 Fam, Kim,|d1960-|0https://id.loc.gov/authorities/names/ no2009116323 700 1 McNeill, L. C.|q(Lisa C.)|0https://id.loc.gov/authorities/ names/nb2009031246 830 0 Asia Pacific journal of marketing and logistics ;|vvol. 21, no. 2. 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=287204|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d201606016|cEBSCO|tebscoebooksacademic|lridw 994 92|bRID