LEADER 00000cam a2200601Ia 4500 001 ocm51812988 003 OCoLC 005 20160527041048.4 006 m o d 007 cr cn||||||||| 008 030307s1997 ctua ob 001 0 eng d 019 55470002|a70743191|a474277735|a614622946|a646705666 |a805258861|a888512132|a923553948|a929144473 020 0313008191|q(electronic book) 020 9780313008191|q(electronic book) 020 1567200729|q(alkaline paper) 020 9781567200720|q(alkaline paper) 035 (OCoLC)51812988|z(OCoLC)55470002|z(OCoLC)70743191 |z(OCoLC)474277735|z(OCoLC)614622946|z(OCoLC)646705666 |z(OCoLC)805258861|z(OCoLC)888512132|z(OCoLC)923553948 |z(OCoLC)929144473 037 |bGreenwood eBooks|nhttp://www.ebooks.greenwood.com/ about.asp 040 N$T|beng|epn|cN$T|dOCLCQ|dIDEBK|dOCLCQ|dOCLCF|dOCLCO |dDKDLA|dAX@|dNLGGC|dOCLCO|dOCLCQ|dREDDC|dBAKER|dCO3|dADU |dE7B|dTDT|dOCLCQ|dLUCPP|dBTCTA|dYDXCP|dEBLCP|dOCLCO 049 RIDW 050 4 HF5415.32|b.E527 1997eb 072 7 BUS|x043060|2bisacsh 082 04 658.8/34/08621|221 090 HF5415.32|b.E527 1997eb 245 04 The emerging high-tech consumer :|ba market profile and marketing strategy implications /|cedited by Allan C. Reddy. 264 1 Westport, Conn. :|bQuorum Books,|c1997. 300 1 online resource (xii, 160 pages) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references (pages 145-152) and indexes. 505 0 High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Affluent consumers.|0https://id.loc.gov/authorities/ subjects/sh88000748 650 0 High technology|xMarketing.|0https://id.loc.gov/ authorities/subjects/sh2008121583 650 0 Internet.|0https://id.loc.gov/authorities/subjects/ sh92002816 650 7 Affluent consumers.|2fast|0https://id.worldcat.org/fast/ 798923 650 7 High technology|xMarketing.|2fast|0https://id.worldcat.org /fast/956416 650 7 Internet.|2fast|0https://id.worldcat.org/fast/977184 655 0 Electronic books. 655 4 Electronic books. 700 1 Reddy, Allan C.|0https://id.loc.gov/authorities/names/ n93056010 776 08 |iPrint version:|tEmerging high-tech consumer.|dWestport, Conn. : Quorum Books, 1997|z1567200729|w(DLC) 96046713 |w(OCoLC)36023984 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=77821|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20160615|cEBSCO|tebscoebooksacademic|lridw 994 92|bRID