LEADER 00000cam a2200649Ki 4500 
001    ocn874563155 
003    OCoLC 
005    20170127063226.2 
006    m     o  d         
007    cr cnu---unuuu 
008    140324s2014    cau     ob    001 0 eng d 
019    961619200|a962565466 
020    9781611323917|q(electronic book) 
020    1611323916|q(electronic book) 
020    |z9781611323894 
020    |z1611323894 
020    |z9781611323900 
020    |z1611323908 
035    (OCoLC)874563155|z(OCoLC)961619200|z(OCoLC)962565466 
040    N$T|beng|erda|epn|cN$T|dEBLCP|dYDXCP|dE7B|dDEBSZ|dOCLCQ
       |dIDEBK|dOCLCQ 
049    RIDW 
050  4 GN450.8|b.L33 2014eb 
072  7 SOC|x031000|2bisacsh 
072  7 SOC|x020000|2bisacsh 
082 04 305.80072/1|223 
084    SOC002010|aSOC019000|aBUS016000|2bisacsh 
090    GN450.8|b.L33 2014eb 
100 1  Ladner, Sam.|0https://id.loc.gov/authorities/names/
       n2013065644 
245 10 Practical ethnography :|ba guide to doing ethnography in 
       the private sector /|cSam Ladner. 
264  1 Walnut Creek, CA :|bLeft Coast Press,|c[2014] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
500    Machine generated contents note: Chapter 1. 
       IntroductionChapter 2. Theories of EthnographyChapter 3. 
       Journey to EthnographyChapter 4. Running the 
       ProjectChapter 5. Choosing the ToolsChapter 6. Managing 
       the ClientsChapter 7. Ethical EthnographyChapter 8. 
       SamplingChapter 9. FieldworkChapter 10. AnalysisChapter 
       11. ReportingChapter 12. Using Ethnography InsightChapter 
       13. Is Online Ethnography an Oxymoron?Chapter 14. Beyond 
       EthnographyReferencesIndex. 
504    Includes bibliographical references and index. 
520    "Ethnography is an increasingly important research method 
       in the private sector, yet ethnographic literature 
       continues to focus on an academic audience. Sam Ladner 
       fills the gap by advancing rigorous ethnographic practice 
       that is tailored to corporate settings where colleagues 
       are not steeped in social theory, research time lines may 
       be days rather than months or years, and research sponsors
       expect actionable outcomes and recommendations. Ladner 
       provides step-by-step guidance at every turn--covering 
       core methods, research design, using the latest mobile and
       digital technologies, project and client management, 
       ethics, reporting, and translating your findings into 
       business strategies. This book is the perfect resource for
       private-sector researchers, designers, and managers 
       seeking robust ethnographic tools or academic researchers 
       hoping to conduct research in corporate settings. More 
       information on the book is available at http://
       www.practicalethnography.com/"--|cProvided by publisher. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Business anthropology|0https://id.loc.gov/authorities/
       subjects/sh92001220|xResearch|0https://id.loc.gov/
       authorities/subjects/sh2002006576|xMethodology.|0https://
       id.loc.gov/authorities/subjects/sh99001902 
650  0 Ethnology|xResearch|xMethodology.|0https://id.loc.gov/
       authorities/subjects/sh2009000609 
650  7 Business anthropology|xResearch.|2fast|0https://
       id.worldcat.org/fast/842413 
650  7 Methodology.|2fast|0https://id.worldcat.org/fast/1018722 
650  7 Business anthropology.|2fast|0https://id.worldcat.org/fast
       /842411 
650  7 Ethnology|xResearch|xMethodology.|2fast|0https://
       id.worldcat.org/fast/916157 
655  4 Electronic books. 
655  7 Electronic books.|2local 
776 08 |iPrint version:|aLadner, Sam.|tPractical ethnography
       |z9781611323894|w(DLC)  2013044337|w(OCoLC)852222345 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=598441|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20170505|cEBSCO|tebscoebooksacademic new|lridw 
994    92|bRID