| Edition |
Updated, with a new introduction. |
| Description |
ix, 295 pages : illustrations ; 25 cm |
|
Occupation/field of activity: occ University and college faculty members |
| Bibliography |
Includes bibliographical references (pages 265-277) and index. |
| Summary |
Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R & D, HR, and with customers and suppliers. Presenting a practical framework of the five stages of analytical competition, this book provides managers with the road map for becoming an analytical competitor. -- Provided by publisher. |
| Contents |
Foreword / by David Abney, CEO, UPS -- Introduction. Four eras in ten years. Part 1. The nature of analytical competition. The nature of analytical competition : using analytics to build a distinctive capability ; What makes an analytical competitor? : defining the common key attributes of such companies ; Analytics and business performance : transforming the ability to compete on analytics into a lasting competitive advantage ; Competing on analytics with internal processes : financial, M & A, operations, R & D, and human resource applications ; Competing on analytics with external processes : customer and supplier applications -- Part 2. Building an analytical capability. A roadmap to enhanced analytical capabilities : progressing through the five stages of analytical maturity ; Managing analytical people : cultivating the scarce ingredient that makes analytics work ; The architecture of analytics and big data : aligning a robust technical environment with business strategies ; The future of analytical competition : approaches driven by technology, human factors, and business strategy. |
| Subject |
Business intelligence.
|
|
Data mining.
|
|
Competition.
|
|
Business intelligence. |
|
Competition. |
|
Data mining. |
| Added Author |
Harris, Jeanne G., author.
|
| Other Editions: |
Revision of: Davenport, Thomas H., 1954- Competing on analytics. Boston, Mass. : Harvard Business School Press, ©2007 9781422103326 (DLC) 2006035422 (OCoLC)74649067 |
| ISBN |
1633693724 (hardcover alkaline paper) |
|
9781633693722 (hardcover alkaline paper) |
| Standard No. |
99976167726 |
|
