| Description |
1 DVD (28 min.) : sound, color with black and white sequences ; 4 3/4 in. |
|
digital |
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optical |
|
video file |
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DVD video |
| System Details |
DVD-R. |
| Performer |
Reporter, Libby Potter. |
| Credits |
Editor, Clive Edwards. |
| Note |
Originally produced as an episode of the BBC television series: The money programme. |
| Summary |
Focuses on two major chewing gum companies, Wrigley's and Cadbury Schweppes. Simon Baldry, Managing Director of Cadbury Trebor Bassett, and Gharry Eccles, Managing Director of Wrigley's UK, take turns explaining their business strategies, while retailers describe how the chewing gum battle is playing out at the cash register. |
| Language |
Closed-captioned for the hearing impaired. |
| Genre/Form |
Video recordings.
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Video recordings.
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| Subject |
Wm. Wrigley Jr. Company.
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Wm. Wrigley Jr. Company. |
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Cadbury Schweppes.
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Cadbury Schweppes. |
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Chewing gum industry.
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Chewing gum industry. |
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Chewing gum.
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Chewing gum. |
| Genre/Form |
Documentary television programs.
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Documentary television programs.
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Films for the hearing impaired.
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Films for the hearing impaired.
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| Added Author |
Miller, Charles, 1957-
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Potter, Libby, reporter.
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British Broadcasting Corporation.
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Open University.
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Films for the Humanities (Firm)
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| Added Title |
Money programme (Television program)
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| Music No. |
39354 Films for the Humanities & Sciences |
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