Title Building Brand Communities : How Organizations Succeed by Creating Belonging : How Organizations Succeed by Creating Belonging.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (265265)
	text file
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Branding (Marketing)
	Branding (Marketing)
	Brand loyalty.
	Brand loyalty.
	Customer relations.
	Customer relations.
Genre/Form	Electronic books.
ISBN	1523086629
	9781523086627 (electronic book)