| Description |
1 online resource (xx, 333 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Summary |
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ... |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Customer relations.
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Customer relations. |
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Relationship marketing.
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Relationship marketing. |
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Product management.
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Product management. |
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Business networks.
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Business networks. |
| Genre/Form |
Electronic books.
|
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Electronic book.
|
| Added Author |
Ozcan, Kerimcan, 1971- author.
|
| Other Form: |
Print version: Ramaswamy, Venkatram. Co-creation paradigm. Stanford, California : Stanford University Press, [2014] 9780804789158 (DLC) 2013043601 (OCoLC)863044192 |
| ISBN |
9780804790758 (electronic) |
|
0804790752 (electronic) |
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9780804789158 (cloth ; alkaline paper) |
|
0804789150 (cloth ; alkaline paper) |
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