| Description |
1 online resource (xiii, 255 pages) |
|
data file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction: fight club and knock-out commitments -- Awful truths that can set you free -- Earning the right to win -- Building your platform -- Executing your combo strategy -- The act of personal sales leadership -- Resources: referenced books for recommended reading. |
| Summary |
Unleash a killer combination of old and new sales strategies. Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will ... by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Selling.
|
|
Selling. |
|
Strategic planning.
|
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Strategic planning. |
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Customer relations.
|
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Customer relations. |
|
selling. |
|
BUSINESS & ECONOMICS -- Industrial Management. |
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BUSINESS & ECONOMICS -- Management. |
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BUSINESS & ECONOMICS -- Management Science. |
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BUSINESS & ECONOMICS -- Organizational Behavior. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Hughes, Tony J. Combo prospecting. New York, NY : AMACOM--American Management Association, [2018] 9780814439111 (DLC) 2017027802 |
| ISBN |
9780814439128 (electronic book) |
|
0814439128 (electronic book) |
|
9780814439111 (paperback) |
|
081443911X |
|
