| Description |
1 online resource (xii, 276 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 251-265) and index. |
| Summary |
Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy. |
| Contents |
Ch. 1. Now Entering Consumerspace: Welcome to a Branded World -- Ch. 2. How Products Get Their Meaning in Consumerspace -- Ch. 3. O Pioneers!: Scanning Global Youth Culture -- Ch. 4. Here's Where You Can Stick Your Ad: Customers Talk Back -- Ch. 5. From Pawns to Partners: Turning Customers into Codesigners -- Ch. 6. Virtual Voices: Building Consumerspace Online -- Ch. 7. Disneyfication of Reality: Building Consumerspace Offline -- Ch. 8. I Buy, Therefore I Am: Shopping in Consumerspace -- Ch. 9. Trouble in Paradise: Culture Jamming in Consumerspace -- Ch. 10. Simply, Consumerspace. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Branding (Marketing)
|
|
Branding (Marketing) |
|
Consumers' preferences.
|
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Consumers' preferences. |
|
Customer relations.
|
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Customer relations. |
| Indexed Term |
Andre fag (naturvidenskab og teknik) Andre fag |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Solomon, Michael R. Conquering consumerspace. New York : AMACOM, ©2003 0814407412 (DLC) 2002155062 (OCoLC)51172435 |
| ISBN |
0814427227 (electronic book) |
|
9780814427224 (electronic book) |
|
9780814407417 (hardcover) |
|
0814407412 (hardcover) |
|
