| Description |
1 online resource (xix, 187 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author. |
| Summary |
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Relationship marketing.
|
|
Relationship marketing. |
|
Customer relations.
|
|
Customer relations. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Mahajan, Gautam, 1946- Customer value investment. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2007 9780761936046 0761936041 (OCoLC)192079957 |
| ISBN |
9788178299853 (electronic book) |
|
8178299852 (electronic book) |
|
