| Description |
xvi, 234 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative. |
| Subject |
Customer relations.
|
|
Customer relations. |
|
Corporations -- Public relations.
|
|
Corporations -- Public relations. |
| ISBN |
0131913611 hardback |
|
