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100 1 Joshi, Atul,|0https://id.loc.gov/authorities/names/
n94100163|eauthor.
245 10 Winning a billion consumers :|ba disruptive approach for
success in India /|cAtul Joshi.
264 1 New Delhi, India :|bSage,|c2016.
264 4 |c©2016
300 1 online resource (281 pages)
336 text|2rdacontent
337 computer|2rdamedia
338 online resource|2rdacarrier
347 data file|2rda
500 Includes index.
505 0 Cover; Contents ; Foreword ; Preface ; Acknowledgments ;
PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning
in a BillionConsumer Market; 2 Cracking the Da Vinci Code;
PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3
The Five Knots of theLast Mile; 4 Sextant Arcs of
Turbonators; 5 The Revenue Turbine ; PART III DELIVERING
THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value
Chains; 7 Customer Capital in theTimes of the
MillennialGeneration ; 8 Man and Machine, NotMan or
Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10
Epilogue ; Index ; About the Author
520 A disruptive approach to successfully create and capture
the "undiminished" potential of a billion plus consumer
market.
588 Description based on print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Management|zIndia.|0https://id.loc.gov/authorities/
subjects/sh2010100387
650 0 Customer relations|0https://id.loc.gov/authorities/
subjects/sh85034963|zIndia.|0https://id.loc.gov/
authorities/names/n80125948-781
650 0 Strategic planning|0https://id.loc.gov/authorities/
subjects/sh85128511|zIndia.|0https://id.loc.gov/
authorities/names/n80125948-781
650 0 Social responsibility of business|zIndia.|0https://
id.loc.gov/authorities/subjects/sh2010113630
650 0 Success in business|0https://id.loc.gov/authorities/
subjects/sh85129589|zIndia.|0https://id.loc.gov/
authorities/names/n80125948-781
650 7 Management.|2fast|0https://id.worldcat.org/fast/1007141
650 7 Customer relations.|2fast|0https://id.worldcat.org/fast/
885533
650 7 Strategic planning.|2fast|0https://id.worldcat.org/fast/
1134371
650 7 Social responsibility of business.|2fast|0https://
id.worldcat.org/fast/1122851
650 7 BUSINESS & ECONOMICS|xIndustrial Management.|2bisacsh
650 7 BUSINESS & ECONOMICS|xManagement.|2bisacsh
650 7 BUSINESS & ECONOMICS|xManagement Science.|2bisacsh
650 7 Success in business.|2fast|0https://id.worldcat.org/fast/
1137062
650 7 BUSINESS & ECONOMICS|xOrganizational Behavior.|2bisacsh
651 7 India.|2fast|0https://id.worldcat.org/fast/1210276
655 0 Electronic books.
655 4 Electronic books.
776 |z93-5150-557-X
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=1194704|zOnline ebook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this ebook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
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882|lridw
948 |d20171110|cEBSCO|tebscoebooksacademic NEW|lridw
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