| Description |
1 online resource (xviii, 205 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Intro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences |
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10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index |
| Summary |
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Customer relations.
|
|
Customer relations. |
|
Customer services.
|
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Customer services. |
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Experience.
|
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Experience. |
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Target marketing.
|
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Target marketing. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Duerden, Mathew D., author.
|
| Other Form: |
Print version: Rossman, J. Robert (James Robert), 1946- Designing experiences. New York : Columbia University Press, [2019] 9780231191685 (DLC) 2018061290 (OCoLC)1055463113 |
| ISBN |
9780231549516 (electronic book) |
|
0231549512 (electronic book) |
|
9780231191685 |
|
0231191685 |
|
