LEADER 00000cam a2200721Ki 4500 001 ocn858282265 003 OCoLC 005 20200110051618.7 006 m o d 007 cr cnu---unuuu 008 130916s2013 enk ob 001 0 eng d 019 857969248|a864383323|a988836357|a1046058693 020 9780199899135|q(electronic book) 020 0199899134|q(electronic book) 020 1299848354|q(e-book) 020 9781299848351|q(e-book) 020 |z9780199899128 020 |z0199899126 035 (OCoLC)858282265|z(OCoLC)857969248|z(OCoLC)864383323 |z(OCoLC)988836357|z(OCoLC)1046058693 037 516086|bMIL 040 N$T|beng|erda|epn|cN$T|dIDEBK|dYDXCP|dEBLCP|dMHW|dE7B |dDEBSZ|dOCLCO|dOCLCQ|dOCLCF|dCDX|dOCL|dMOR|dZ5A|dMERUC |dOCLCQ|dUUM|dJBG|dOCLCQ|dWYU|dAU@|dU3W|dNJT|dOCLCQ 043 n-us--- 049 RIDW 050 4 QP144.M54|bS65 2013eb 072 7 TEC|x003020|2bisacsh 082 04 636.2/142|223 090 QP144.M54|bS65 2013eb 100 1 Smith-Howard, Kendra.|0https://id.loc.gov/authorities/ names/n2013036418 245 10 Pure and modern milk :|ban environmental history since 1900 /|cKendra Smith-Howard. 264 1 Oxford :|bOxford University Press,|c[2013] 300 1 online resource 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references and index. 505 0 Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue. 520 Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability, "" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 648 7 20th century|2fast 648 7 1900-1999|2fast 650 0 Dairy products industry|zUnited States|0https://id.loc.gov /authorities/subjects/sh2009122758|xHistory.|0https:// id.loc.gov/authorities/subjects/sh99005024 650 0 Milk|xQuality|0https://id.loc.gov/authorities/subjects/ sh85085328|zUnited States|0https://id.loc.gov/authorities/ names/n78095330-781|xHistory|y20th century.|0https:// id.loc.gov/authorities/subjects/sh2002006165 650 0 Dairy products|zUnited States.|0https://id.loc.gov/ authorities/subjects/sh2009122759 650 0 Dairy products|zUnited States|0https://id.loc.gov/ authorities/subjects/sh2009122759|xMarketing.|0https:// id.loc.gov/authorities/subjects/sh99005342 650 7 Dairy products industry.|2fast|0https://id.worldcat.org/ fast/886999 650 7 History.|2fast|0https://id.worldcat.org/fast/958235 650 7 Milk|xQuality.|2fast|0https://id.worldcat.org/fast/1021647 650 7 Dairy products.|2fast|0https://id.worldcat.org/fast/886959 650 7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 651 7 United States.|2fast|0https://id.worldcat.org/fast/1204155 655 4 Electronic books. 655 7 History.|2fast|0https://id.worldcat.org/fast/1411628 776 08 |iPrint version:|aSmith-Howard, Kendra.|tPure and modern milk|z9780199899128|w(DLC) 2013019901|w(OCoLC)813540799 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=638636|zOnline eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading the EBSCO version of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20200122|cEBSCO|tEBSCOebooksacademic NEW 12-21,1-17 11948|lridw 994 92|bRID