LEADER 00000cam a2200421Ia 4500 
001    ocm75968260 
005    20070313150522.0 
008    050414t20052005ilua     b    001 0 eng d 
020    0793198992 
020    9780793198993 
035    (OCoLC)ocm75968260 
035    418276 
040    BRL|beng|cBRL|dRID 
049    RIDM 
090    HD9940.A2 G44 2005 
100 1  Gehlhar, Mary.|0https://id.loc.gov/authorities/names/
       n2005027606 
245 14 The fashion designer survival guide :|ban insider's look 
       at starting and running your own fashion business /|cMary 
       Gehlhar ; [foreword by Zac Posen]. 
264  1 Chicago :|bKaplan Pub.,|c[2005] 
264  4 |c©2005 
300    xv, 205 pages :|billustrations ;|c28 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 189-194) and 
       index. 
505 0  Before you start -- The fundamentals -- Elements of the 
       plan -- Setting up the business -- Setting up the business
       / by Melanie Jones -- Business structure tip from Charles 
       Klein -- Trademark tips from Charles Klein -- The money, 
       how much do you need -- Where to find money -- Factoring /
       by Tim Moore, Hilldun Corporation -- Product development -
       - Fabric and materials -- The challenges -- The sources --
       Once you order -- Production -- The production plan -- 
       Sample production -- Tips and considerations when hiring a
       patternmaker / by Sally Beers -- Production options -- 
       Monitoring production -- Marketing and branding -- Press 
       and sales materials -- Sales -- The financial realities of
       selling -- Where to sell -- Selling to stores -- Who 
       should sell the line -- Tradeshows -- Making the most of 
       the show / by Barbara Kramer, co-producer, designers & 
       agents -- Press and public relations -- The PR strategy --
       Dressing celebrities / by MAO PR -- PR representation -- 
       The runway -- To show or not to show -- Producing a runway
       show -- Sponsorship -- Copyrights and knock-offs -- 
       Fashion design and the copyright laws / by Attorney Jason 
       Gabbard -- Expanding the business. 
650  0 Fashion merchandising.|0https://id.loc.gov/authorities/
       subjects/sh85047384 
650  0 New business enterprises|xManagement.|0https://id.loc.gov/
       authorities/subjects/sh2010103695 
650  0 Fashion designers.|0https://id.loc.gov/authorities/
       subjects/sh91001411 
650  7 Fashion merchandising.|2fast|0https://id.worldcat.org/fast
       /921644 
650  7 New business enterprises|xManagement.|2fast|0https://
       id.worldcat.org/fast/1036850 
650  7 Fashion designers.|2fast|0https://id.worldcat.org/fast/
       921628 
901    MARCIVE 20231220 
935    418276 
994    C0|bRID