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008    170615s2017    ne a    ob    000 0 eng d 
019    992980848|a993117276 
020    9789086868421|q(electronic bk.) 
020    9086868428|q(electronic bk.) 
020    |z9789086862993 
020    |z9086862993 
024 7  10.3920/978-90-8686-842-1|2doi 
035    (OCoLC)990135458|z(OCoLC)992980848|z(OCoLC)993117276 
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050  4 QA76.9.A94|bA94 2017eb 
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245 00 Augmented reality for food marketers and consumers /
       |cedited by: Leanne W.S. Loijens. 
264  1 Wageningen :|bWageningen Academic Publishers,|c2017. 
300    1 online resource (103 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Foodcost. - Co-funded by Erasmus+ Programme of the 
       European Union. 
504    Includes bibliographical references. 
505 0  What is augmented reality? -- Augmented reality technology
       planning and assessment -- Augmented reality in retailing 
       -- Consumer food related applications: food retail sector 
       and services -- Challenges of augmented reality in the 
       food sector -- Future trends of augmented reality. 
520    'Augmented reality for food marketers and consumers' 
       starts with an explanation of what augmented reality is 
       and how it works. It lists the technical requirements and 
       gives an overview of popular applications. One of the 
       chapters focusses on augmented reality in retailing and 
       its use in restaurants, and gives examples. Another 
       chapter addresses methods for assessing AR tech in 
       organizations. The book also explains what challenges 
       augmented reality still faces, technical challenges and 
       also ethical and financial challenges. The final chapter 
       looks into the future of augmented reality. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Augmented reality. 
650  0 Food industry and trade. 
650  7 augmented reality.|2aat 
650  7 COMPUTERS|xGeneral.|2bisacsh 
650  7 Augmented reality|2fast 
650  7 Food industry and trade|2fast 
700 1  Loijens, Leanne W. S.,|eeditor. 
776 08 |iPrint version:|tAugmented reality for food marketers and
       consumers.|dWageningen : Wageningen Academic Publishers, 
       [2017]|z9789086862993|w(OCoLC)989692880 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1539018|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
948    |d20240430|cEBSCO|tEBSCOebooksacademic NEW 4202|lridw 
994    92|bRID