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008    190130s2019    nyua    ob    001 0 eng d 
019    1085162566|a1085220669|a1175643894 
020    9781479838554|q(electronic book) 
020    1479838551|q(electronic book) 
020    |z9781479890286 
020    |z1479890286 
020    |z9781479846894 
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050  4 HD9696.8.U62|bC86 2019 
072  7 BUS|x070060|2bisacsh 
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082 04 384.3/80973|223 
090    HD9696.8.U62|bC86 2019 
100 1  Cunningham, Stuart,|0https://id.loc.gov/authorities/names/
       no93007514|eauthor. 
245 10 Social media entertainment :|bthe new intersection of 
       Hollywood and Silicon Valley /|cStuart Cunningham and 
       David Craig. 
264  1 New York :|bNew York University Press,|c[2019] 
300    1 online resource (x, 353 pages) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Postmillennial Pop Ser. 
504    Includes bibliographical references and index. 
505 0  Introduction -- Platform strategy -- Creator labor -- 
       Social media entertainment intermediaries -- Authenticity,
       community, and brand culture -- Cultural politics of 
       social media entertainment -- Globalizing social media 
       entertainment -- Conclusion. 
520    How the transformation of social media platforms and user-
       experience have redefined the entertainment industry In a 
       little over a decade, competing social media platforms, 
       including YouTube, Facebook, Twitter, Instagram, and 
       Snapchat, have given rise to a new creative industry: 
       social media entertainment. Operating at the intersection 
       of the entertainment and interactivity, communication and 
       content industries, social media entertainment creators 
       have harnessed these platforms to generate new kinds of 
       content separate from the century-long model of 
       intellectual property control in the traditional 
       entertainment industry. Social media entertainment has 
       expanded rapidly and the traditional entertainment 
       industry has been forced to cede significant power and 
       influence to content creators, their fans, and 
       subscribers. Digital platforms have created a natural 
       market for embedded advertising, changing the worlds of 
       marketing and communication in their wake. Combined, these
       factors have produced new, radically shifting demands on 
       the entertainment industry, posing new challenges for 
       screen regimes, media scholars, industry professionals, 
       content creators, and audiences alike. Stuart Cunningham 
       and David Craig chronicle the rise of social media 
       entertainment and its impact on media consumption and 
       production. A massive, industry-defining study with 
       insight from over 100 industry insiders, Social Media 
       Entertainment explores the latest transformations in the 
       entertainment industry in this time of digital disruption.
588 0  Online resource; title from digital title page (viewed on 
       February 27, 2019). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Internet entertainment industry|0https://id.loc.gov/
       authorities/subjects/sh00003630|zUnited States.|0https://
       id.loc.gov/authorities/names/n78095330-781 
650  0 Internet entertainment|0https://id.loc.gov/authorities/
       subjects/sh00006281|zUnited States.|0https://id.loc.gov/
       authorities/names/n78095330-781 
650  0 Social media|0https://id.loc.gov/authorities/subjects/
       sh2006007023|zUnited States.|0https://id.loc.gov/
       authorities/names/n78095330-781 
650  7 Internet entertainment industry.|2fast|0https://
       id.worldcat.org/fast/977239 
650  7 Internet entertainment.|2fast|0https://id.worldcat.org/
       fast/977238 
650  7 BUSINESS & ECONOMICS|xIndustries|xMedia & Communications.
       |2bisacsh 
650  7 Social media.|2fast|0https://id.worldcat.org/fast/1741098 
650  7 TECHNOLOGY & ENGINEERING|xTelecommunications.|2bisacsh 
650  7 Social media.|2homoit|0https://homosaurus.org/v3/
       homoit0001321 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655  4 Electronic books. 
700 1  Craig, David Randolph,|0https://id.loc.gov/authorities/
       names/n2018025512|eauthor. 
776 08 |iPrint version:|aCunningham, Stuart.|tSocial media 
       entertainment.|dNew York : New York University Press, 
       [2018]|z9781479890286|w(DLC)  2018020900
       |w(OCoLC)1035251689 
830  0 Postmillennial Pop Ser. 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1789450|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d202207013|cEBSCO|tEBSCOebooksacademic July NEW 6029
       |lridw 
994    92|bRID