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Subjects (1-6 of 6)
Management Advertising
1
Bestseller
Advertising account planning : a practical guide
Kelley, Larry D., 1955-
Armonk, N.Y. : M.E. Sharpe, [2006]
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2
Book
The advertising controversy : evidence on the economic effects of advertising
Albion, Mark S., 1951-
Boston, Mass. : Auburn House Pub. Co., [1981]
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Gift Note
Moore Stacks
HF5826.5 .A43
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3
Book
How to maximize your advertising investment
Johnson, Philip M., 1930-
Boston, Mass. : CBI Pub. Co., [1980]
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Moore Stacks
HF5827 .J66
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4
Book
The management of international advertising : a handbook and guide for professionals
Kaynak, Erdener.
New York : Quorum Books, 1989.
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HF5823 .K333 1989
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5
Bestseller
Strategic advertising mechanisms : from copy strategy to iconic brands
Fernández Gómez, Jorge David, author.
Bristol : Intellect Books, 2021.
New edition.
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6
Book
Successful advertising management.
Obermeyer, Henry.
New York : McGraw-Hill, [1969]
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HF5823 .O22
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