| Edition |
2nd ed. |
| Description |
1 online resource |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Fundamental issues -- Persuasion in the rhetorical tradition / J. Michael Hogan -- The effects of message features : content, structure, and style / Lijiang Shen & Elizabeth Bigsby -- Media influence as persuasion / Lance Holbert & John M. Tchernev -- Outcomes of persuasion : behavioral, cognitive, and social / Nancy Rhodes & David R. Ewoldsen -- On being persuaded : some basic distinctions / Gerald R. Miller -- Theories, perspectives, and traditions -- Discrepancy models of belief change / Edward L. Fink & Deborah A. Cai -- Functional attitude theory / Christopher Carpenter, Franklin J. Boster, & Kyle R. Andrews -- Reasoned action theory : persuasion as belief-based behavior change / Marco Yzer -- The elaboration likelihood model / Daniel J. O'Keefe -- Affect and persuasion / James Price Dillard & Kiwan Seo -- Reactance theory and persuasion / Brian L. Quick, Lijiang Shen, & James Price Dillard -- Fear appeals / Paul A. Mongeau -- Narrative persuasion / Rick Busselle & Helena Bilandzic -- Inoculation theory / Joshua Compton -- Supportive and persuasive communication : theoretical intersections / Graham D. Bodie -- Contexts, settings, and applications -- Political persuasion / Richard M. Perloff -- Persuasive strategies in health campaigns / Charles K. Atkin & Charles T. Salmon -- The siren's call : mass media and drug prevention / William D. Crano, Jason T. Siegel, & Eusebio M. Alvaro -- Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising / L.J. Shrum, Min Liu, Mark Nespoli, & Tina M. Lowrey -- Persuasion in the legal setting / John C. Reinard -- Persuading in the small group context / Franklin J. Boster -- When presumed influence turns real : an indirect route of media influence / Ye Sun -- How does technology persuade?: theoretical mechanisms for persuasive technologies / S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan. |
| Summary |
Provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Persuasion (Psychology) -- Social aspects.
|
|
Persuasion (Psychology) -- Social aspects. |
|
Persuasion (Psychology) |
|
Persuasion (Rhetoric)
|
|
Persuasion (Rhetoric) |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Dillard, James Price.
|
|
Shen, Lijiang.
|
| Added Title |
Handbook of persuasion |
| Other Form: |
Print version: SAGE handbook of persuasion. Thousand Oaks, Calif. : SAGE, ©2013 9781412983136 (DLC) 2012017340 (OCoLC)785874844 |
| ISBN |
9781452218410 (electronic book) |
|
1452218412 (electronic book) |
|
9781452262048 (electronic book) |
|
1452262047 (electronic book) |
|
9781412983136 (cloth) |
|
1412983134 (cloth) |
| Standard No. |
10.4135/9781452218410 |
|
