LEADER 00000cam a2200589Mi 4500
001 ocn908080743
003 OCoLC
005 20190705070200.1
006 m o d
007 cr |n|||||||||
008 150509s2015 nyu o 000 0 eng d
020 9781608958733|q(electronic book)
020 1608958736|q(electronic book)
035 (OCoLC)908080743
040 EBLCP|beng|epn|cEBLCP|dE7B|dYDXCP|dOCLCQ|dRECBK|dOCLCQ
|dIDB|dOCLCO|dOCLCF|dMERUC|dN$T|dOCLCQ|dOCLCO|dUKAHL
049 RIDW
050 4 TR690
072 7 COM|x087030|2bisacsh
072 7 PHO|x017000|2bisacsh
072 7 TEC|x015000|2bisacsh
082 04 770.68
090 TR690
100 1 Smith, Jeff.|0https://id.loc.gov/authorities/names/
n84148218
245 10 Pricing Your Portraits :|bHigh-Profit Strategies for
Photographers.
264 1 New York :|bAmherst Media,|c2015.
300 1 online resource (129 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file|2rdaft
500 8. Are Your Prices Working?
505 0 INTRODUCTION; How Not to Price Your Portrait Photography;
Don't Follow the Leader; You Might Not Be Following
Success; You Might Not Have All the Information; Pricing;
Practical Example; About This Book; 1. Profit; What Is
Profit?; Pricing; Insecurity Leads to Underpricing; Money
Buys Respect; Your Skill Level; Costs; A Repeatable
Process; Fantasy or Nightmare?; Time Is Your Most Limited
Resource; Volume; The "More" Syndrome; Adapting Is
Critical; New Businesses: Marketing to Manage Volume;
Established Businesses: Pricing to Manage Volume; 2. Cash
Flow; Planning Pay Cycles.
505 8 ContractsPayment Schedules; Sitting Fees; The Problem with
No Sitting Fee; The Customer Isn't Always Right;
Advantages of a Sitting Fee; Product Orders; Financing;
Communication Is Key; Consider Delegating; When Problems
Occur; Bad Checks; Late Payments; Extra Photo Requests; 3.
Costs and Overhead; Time; Hourly Rates vs. Hourly Wages;
Time Management; How Much Is Your Time Worth?; Equipment
Costs; Cameras; Lenses; Lights and Modifiers; Make
Purchases Based on Results; Learn to Use What You Have;
Regularly Review Your Costs; 4. Elements ofa Profitable
Workflow.
505 8 Develop a Style That Clients WantCheck in With Your
Clients; What All Clients Want; Tailoring the Shootto the
Individual's Needs; Bigger Faces Mean Bigger Sales;
Improve Your Communicationwith Clients; Collect
Information; Implement What You Learn; Understand Your
Unique Demographic; Learn to Be Consistent; Master
Previsualization; Plan Your Portraits; Practice-But on
Your Own Time; Know That Limits Boost Efficiency; Conflict
Avoidance Is Not a Workflow Strategy; Communicate Your
Policies Clearly; The Bottom Line; Sell Immediately After
the Session; Get It Right-In the Camera.
505 8 Minimize Post-ProcessingControl Imaging Costs; Select the
Correct Lab; 5. No Simple Solutions; The Profit Profile;
Consider ALL the Variables; More on Sitting Fees:
Practical Examples; Location Sessions; Family Portraits;
Portrait Sessions; Weddings; The Final Word; Did You
Factor in Your No-Show Rate?; 6. Sales Models and Pricing;
Print Sales; It Takes Guts; Total Control; The Image
Itself, Not a Piece a Paper; Learn to Love the "Business";
You Can't Price for Your Potential Clients; Perceived
Value; Reality Has Nothing to Do With It; What Creates
Perceived Value.
505 8 Your Studio's Brand IdentityThere Are Limits; Different
Types of SessionsHave Different Perceived Values; Retail
Markup; Don't Be the Cheapest; Selling Digital Files; When
It Works; Why, More Often, It Doesn't; Pricing for Digital
File Sales; Billing by the Hour; For Weddings; For
Portraits; 7. Selling Your Photography; Selling Larger
Portraits; Profit and Marketing Benefits; The Right
Decision forTheir Home and Budget; Selling Is Serious
Business; My Top Two Rules; To Sell Large, Show Large;
Shoot to Show; Sell Additional Products and Groupings;
Develop a Sales System.
520 Portrait photographers agree that one of the most
important yet shrouded aspects of running a successful
business is accurately pricing your products for profit.
Some charge too little, then scramble to photograph and
edit photos for throngs of clients, only to become
overwhelmed and burn out. Others price too low initially,
just to get people in the door, but soon mark up their
prices and lose clients to new photographers who charge
rock-bottom prices. There are still others who price
themselves out of the game right out of the gate. Jeff
Smith, owner of two thriving portrait studios teaches y.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Photography|xMarketing.|0https://id.loc.gov/authorities/
subjects/sh2010106284
650 0 Photography|xPrices.|0https://id.loc.gov/authorities/
subjects/sh85101242
650 7 Photography|xMarketing.|2fast|0https://id.worldcat.org/
fast/1061773
650 7 Photography|xPrices.|2fast|0https://id.worldcat.org/fast/
1061788
655 4 Electronic books.
776 08 |iPrint version:|aSmith, Jeff.|tPricing Your Portraits :
High-Profit Strategies for Photographers.|dNew York :
Amherst Media, ©2015|z9781608958719
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=981977|zOnline eBook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this eBook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20190709|cEBSCO|tEBSCOebooksacademic NEW 7-5-19 5915
|lridw
994 92|bRID
