LEADER 00000cam a2200553 a 4500 001 ocn122283897 005 20100712172545.0 008 070314s2007 nyu 000 0 eng 015 GBA724485|2bnb 016 7 013704669|2Uk 020 9781403979056|qhardback 020 1403979057|qhardback 035 (OCoLC)ocn122283897 035 443150 040 UKM|beng|cUKM|dBAKER|dBTCTA|dNPL|dWIQ|dYDXCP|dAFQ|dBUR |dIXA|dZJI|dCOO|dPUL 042 pcc 043 a-qa--- 049 RIDM 050 4 HE8700.9.Q22|bR87 2007 082 04 070.433209174927|222 090 HE8700.9.Q22 R87 2007 100 1 Rushing, Josh.|0https://id.loc.gov/authorities/names/ no2005052044 245 10 Mission Al Jazeera :|bbuild a bridge, seek the truth, change the world /|cJosh Rushing, in collaboration with Sean Elder. 264 1 New York :|bPalgrave Macmillan,|c2007. 300 x, 233 pages :|billustrations ;|c25 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 505 0 The butterfly and the bulldog -- Selling the war: behind the scenes at CentCom -- Bringing war into your living room -- Just walk away -- Al Jazeera takes on the Arab world -- The ground truth about Al Jazeera -- What they don't know can kill us -- Going global: behind the scenes at Al Jazeera English -- Building the bridge. 520 Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the- scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.--From publisher description. 600 10 Rushing, Josh.|0https://id.loc.gov/authorities/names/ no2005052044 600 17 Rushing, Josh.|2fast|0https://id.worldcat.org/fast/1614329 610 20 Al Jazeera (Television network)|0https://id.loc.gov/ authorities/names/n2002059089 610 27 Al Jazeera (Television network)|2fast|0https:// id.worldcat.org/fast/775589 647 7 War on Terrorism|d(2001-2009)|2fast|0https:// id.worldcat.org/fast/1754980 650 0 Television broadcasting of news|0https://id.loc.gov/ authorities/subjects/sh85133518|zArab countries.|0https:// id.loc.gov/authorities/subjects/sh85006278-781 650 0 War on Terrorism, 2001-2009|0https://id.loc.gov/ authorities/subjects/sh2001000148|xForeign public opinion, Arab. 650 7 Television broadcasting of news.|2fast|0https:// id.worldcat.org/fast/1146787 651 7 Arab countries.|2fast|0https://id.worldcat.org/fast/ 1240128 700 1 Elder, Sean.|0https://id.loc.gov/authorities/names/ no97031303 901 MARCIVE 20231220 935 443150 994 C0|bRID
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