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003    OCoLC 
005    20160527040851.4 
006    m     o  d         
007    cr |n||||||||| 
008    140705s2014    gw      o     000 0 eng d 
019    899277811 
020    9783110370522|qelectronic book 
020    3110370522|qelectronic book 
020    |z9783110255492 
020    |z3110255499 
020    |z9783110255485|qhardcover|qalkaline paper 
020    |z3110255480|qhardcover|qalkaline paper 
035    (OCoLC)882779105|z(OCoLC)899277811 
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049    RIDW 
050  4 P93.5 
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082 04 302.23 
084    AP 12860|2rvk 
090    P93.5 
245 00 Visual communication. 
264  1 Berlin :|bDe Gruyter,|c2014. 
300    1 online resource (xii, 756 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  Handbooks of communication science ;|vvolume 4 
504    Includes bibliographical references and index. 
505 0  Preface to Handbooks of Communication Science series; Part
       I; Introduction; Part II; 1 The cognitive semiotics of the
       picture sign; 2 Relevance Theory as model for analysing 
       visual and multimodal communication; 3 Military hardware 
       as affective objects: Towards a social semiotics of 
       militainment television; 4 Foucauldian discourse analysis:
       Photography and the social construction of immigration in 
       the Greek national press; 5 Linguistic fetish: The 
       sociolinguistics of visual multilingualism; 6 Sex and Race
       go Pop; 7 The visual semiotics of Tarot images: A 
       sociocultural perspective. 
505 8  8 Colour language hierarchy; 9 Applying psychological 
       theory to typography: is how we perceive letterforms 
       special?; 10 Toys or the rhetoric of children's goods; 11 
       Visual Aspects of British Tabloid Newspapers: 'Image 
       Crowding Out Rational Analysis'?; 12 British press 
       photographs and the misrepresentation of the 2011 
       'uprising' in Libya: A Content Analysis; 13 Looking for 
       what counts in film analysis: A programme of empirical 
       research; 14 In the eye of the beholder: Visual 
       communication from a recipient perspective. 
505 8  15 Questioning bohemian myth in Weimar Berlin: 
       Reinterpreting Jeanne Mammen and the artist function 
       through her illustrations Der Maler und sein Modell 'The 
       Painter and his Model' (1927)16 A multimodal lens on the 
       school classroom; 17 Celebrating and critiquing "past" and
       "present"? The intersection between nostalgia and public 
       service discourses in BBC1's Ashes to Ashes; Part III; 18 
       Ally Sloper, Victorian comic book hero: interpreting a 
       comedy type; 19 Visual Communication in the Theatre. 
505 8  20 Analysing impossible pictures: Computer generated 
       imagery in science documentary and factual entertainment 
       television; 21 Reading the Fenian photographs: A 
       historically and culturally located study; 22 
       Interpretation, representation and methodology: Issues in 
       computer game analysis; 23 The art of voice: The voice of 
       art -- understanding children's graphic narrative- 
       enactive communication; 24 The political values embedded 
       in a child's toy: The case of "Girl Power" in the 
       Brazilian doll Susi; 25 The role of images in social media
       analytics: A multimodal digital humanities approach. 
505 8  26 From static to dynamic: The changing experience of 
       fashion imagery; 27 The de-humanization of Palestinians in
       Israeli school books: a multimodal analysis of layout, 
       intertextuality and reading paths; 28 Visual communication
       in tourism research: Seoul destination image; 29 Thinking 
       visuals: What the challenges of architectural 
       representation can tell us about visual communication; 30 
       Visual communication in animals: Applying a Portmannian 
       and Uexküllian biosemiotic approach; 31 The importance of 
       Murals during the Troubles: Analyzing the republican use 
       of wall paintings in Northern Ireland; 32 Transforming art
       and visual anthropology: Imitation, innovation and 
       inspiration in two Japanese art museums. 
520    Visual Communication is a collection of high quality, 
       accessible papers offering an overview of the different 
       theoretical perspectives and methods of analysis in this 
       subfield of Communication Sciences. No previous volume 
       draws together this range of related research, which is 
       generally found across the fields of semiotics, art 
       history, design and new media theory. The volume is organ 
       theories and methods, and areas of visual analysis. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Visual communication|0https://id.loc.gov/authorities/
       subjects/sh85143917|xPhilosophy.|0https://id.loc.gov/
       authorities/subjects/sh99005065 
650  0 Image (Philosophy)|0https://id.loc.gov/authorities/
       subjects/sh91002569 
650  7 Visual communication|xPhilosophy.|2fast|0https://
       id.worldcat.org/fast/1168002 
650  7 Visual communication.|2fast|0https://id.worldcat.org/fast/
       1167997 
650  7 Image (Philosophy)|2fast|0https://id.worldcat.org/fast/
       967475 
655  4 Electronic books. 
700 1  Machin, David,|d1966-|0https://id.loc.gov/authorities/
       names/n2006182233|eeditor. 
776 08 |iPrint version:|tVisual communication.|dBerlin ; Boston :
       De Gruyter Mouton, [2014]|z9783110255485|w(DLC)  
       2014010277|w(OCoLC)878494003 
830  0 Handbooks of communication science ;|0https://id.loc.gov/
       authorities/names/no2013033900|vv. 4. 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=834867|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160607|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID