LEADER 00000cam a2200349?? 4500 
001    ocm01903830 
005    20100712154512.0 
008    751223s1964    nyua          000 0 eng   
010       64056399 
035    (OCoLC)1903830 
040    DLC|beng|cFQG|dSER 
049    RIDM 
050 0  HF5770|b.A6523 
110 2  American Management Association.|bPackaging Division.
       |0https://id.loc.gov/authorities/names/no2005116853 
245 14 The package:|bkey component of marketing strategy; 
       developing the package to strengthen merchandising, to 
       supplement advertising, and to promote the corporate 
       image. 
264  1 [New York] :|b[American Management Association],|c[1964] 
300    36 pages :|billustrations ;|c28 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  [American Management Association] Managment bulletin ;|v53
500    Cover title. 
650  0 Packaging.|0https://id.loc.gov/authorities/subjects/
       sh85096514 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  7 Packaging.|2fast|0https://id.worldcat.org/fast/1050156 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
830  0 Management bulletin (New York, N.Y.) ;|0https://id.loc.gov
       /authorities/names/no2010030801|vno. 53. 
901    MARCIVE 20231220 
935    169573 
948    |d20220526|cMH|tcr 035-9project