Skip to content
Rider Library Catalog
You are not logged in
|
Login
Your session will expire automatically in
0
seconds.
Continue session
End session now
Add to My Lists
Remove from Book Cart
MARC Display
Return To Browse
Book Cart
Clear Saved Records
SearchType
Keyword
Author
Title
Journal Title
Series Title
Subject
Genre
Call no.
ISBN / ISSN
Table of Contents
Publisher
Prof/TA
Course
Search
Search Scope
View Entire Collection
Moore Library
Talbott Library
Limit search to available items
Record:  
Prev
Next
Resources
Book
Corporate Author
American Management Association. Packaging Division.
Title
The package: key component of marketing strategy; developing the package to strengthen merchandising, to supplement advertising, and to promote the corporate image.
Publication Info.
[New York] : [American Management Association], [1964]
Item Status
Description
36 pages : illustrations ; 28 cm.
Series
[American Management Association] Managment bulletin ; 53
Management bulletin (New York, N.Y.) ; no. 53.
Note
Cover title.
Subject
Packaging.
Packaging.
Marketing.
Marketing.