LEADER 00000cam a2200541Mi 4500 
001    ocn847745747 
003    OCoLC 
005    20220114043859.0 
006    m     o  d         
007    cr |n|---||||| 
008    120802s2011    enk     o     000 0 eng d 
019    804663773|a811403015|a903210675 
020    9781444141825 
020    1444141821 
020    |z9781444137361 
035    (OCoLC)847745747|z(OCoLC)804663773|z(OCoLC)811403015
       |z(OCoLC)903210675 
040    MEAUC|beng|epn|cMEAUC|dOCLCQ|dIDEBK|dEBLCP|dN$T|dDEBSZ
       |dOCLCF|dYDXCP|dE7B|dNLE|dOCLCQ|dMERUC|dOCLCQ 
049    RIDW 
050  4 HD59|b.S25 2011eb 
072  7 BUS|x052000|2bisacsh 
082 04 659.2 
090    HD59|b.S25 2011eb 
100 1  Salter, Brian.|0https://id.loc.gov/authorities/names/
       n99000848 
245 10 Great PR :|bBullet Guides. 
264  1 London :|bHodder Education,|c2011. 
300    1 online resource (128 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  Bullet Guides 
505 0  Cover; Book title; Contents; Introduction; 1 Who needs 
       PR?; 2 More effective communication; 3 Why is digital PR 
       important?; 4 Understanding your audiences; 5 Dealing with
       the media; 6 Writing powerful press releases; 7 The 
       internet's social media; 8 Creating more PR opportunities;
       9 Internal PR -- a neglected essential; 10 Don't turn a 
       crisis into a drama!; What next? 
520    The answers you need. Now. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Corporations|xPublic relations.|0https://id.loc.gov/
       authorities/subjects/sh85108765 
650  7 Corporations|xPublic relations.|2fast|0https://
       id.worldcat.org/fast/879905 
650  7 BUSINESS & ECONOMICS|xPublic Relations.|2bisacsh 
655  4 Electronic books. 
776 08 |iPrint version:|aSalter, Brian.|tGreat PR : Bullet 
       Guides.|dLondon : Hodder Education, ©2011|z9781444137361 
830  0 Bullet Guides. 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=471408|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20220127|cEBSCO|tEBSCOebooksacademic NEW 6019|lridw 
994    92|bRID