LEADER 00000cam a2201141Ii 4500 
001    ocn963933888 
003    OCoLC 
005    20221219033413.0 
006    m     o  d         
007    cr unu---unuuu 
008    161122s2017    flua    ob    001 0 eng d 
010      2016026176 
019    964359141|a967764229|a1000441491|a1015208278|a1066461527
       |a1110147287|a1183394866|a1190695081 
020    9781498761277|q(electronic book) 
020    1498761275|q(electronic book) 
020    9781315367613 
020    1315367610 
020    |z9781498761260|q(hardcover|qalkaline paper) 
020    |z1498761267|q(hardcover|qalkaline paper) 
035    (OCoLC)963933888|z(OCoLC)964359141|z(OCoLC)967764229
       |z(OCoLC)1000441491|z(OCoLC)1015208278|z(OCoLC)1066461527
       |z(OCoLC)1110147287|z(OCoLC)1183394866|z(OCoLC)1190695081 
037    971197|bMIL 
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049    RIDM 
050  4 GV713|b.S6736 2017eb 
072  7 GAM|x004050|2bisacsh 
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072  7 SCB|2thema 
072  7 KJM|2thema 
082 04 796.06/9|223 
090    GV713|b.S6736 2017eb 
245 00 Sport business analytics :|busing data to increase revenue
       and improve operational efficiency /|ceditors, C. Keith 
       Harrison and Scott Bukstein. 
264  1 Boca Raton, FL :|bCRC Press, Taylor & Francis Group,
       |c[2017] 
300    1 online resource (xxiii, 235 pages) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  Data analytics applications ;|v1 
504    Includes bibliographical references and index. 
505 0  Chapter 1. Evolution and impact of business analytics in 
       sport / Scott Bukstein -- Chapter 2. Analytics and 
       ticketing innovations at the Orlando Magic / Jay Riola -- 
       Chapter 3. Ticket markets in sport : is the secondary 
       market becoming the primary market? / Troy Kirby -- 
       Chapter 4. Customer relationship management and fan 
       engagement analytics / Ray Mathew -- Chapter 5. The Aspire
       Group's ticket marketing, sales, and service philosophy / 
       Michael Farris -- Chapter 6. Empirical research methods : 
       season ticket holder management and fan engagement / 
       Michael Lewis, Manish Tripathi, and Michael Byman -- 
       Chapter 7. Developing and measuring the effectiveness of 
       data-driven direct marketing initiatives / John Breedlove 
       -- Chapter 8. Fan engagement, social media, and digital 
       marketing analytics at Duke University / Ryan Craig -- 
       Chapter 9. Leveraging digital marketing to engage 
       consumers and drive revenue / Michal Lorenc and Alexandra 
       Gonzalez -- Chapter 10. Communicating the value of sports 
       sponsorship / Adam Grossman and Irving Rein -- Chapter 11.
       Market research analytics and data-driven innovation / C. 
       Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. 
       Talent analytics : utilizing analytics to evaluate 
       employee performance / Brandon Moyer -- Chapter 13. Data 
       visualization and data-driven storytelling / Ryan Sleeper 
       -- Chapter 14. Teaching a sport business analytics course 
       / Michael Mondello. 
506 1  Concurrent user level: 3 users 
520    "Provides practical strategies to collect data and then 
       convert that data into meaningful, value-added information
       and actionable insights. Its primary objective is to help 
       sport business organizations utilize data-driven decision-
       making to generate optimal revenue from such areas as 
       ticket sales and corporate partnerships. To that end, the 
       book includes in-depth case studies from such leading 
       sports organizations as the Orlando Magic, Tampa Bay 
       Buccaneers, Duke University, and the Aspire Group."--
       Provided by publisher. 
588 0  Print version record. 
650  0 Sports administration|0https://id.loc.gov/authorities/
       subjects/sh85126896|xData processing.|0https://id.loc.gov/
       authorities/subjects/sh99005487 
650  0 Sports administration|0https://id.loc.gov/authorities/
       subjects/sh85126896|xDecision making.|0https://id.loc.gov/
       authorities/subjects/sh99005493 
650  0 Sports|xEconomic aspects.|0https://id.loc.gov/authorities/
       subjects/sh85126892 
650  0 Sports|xMarketing.|0https://id.loc.gov/authorities/
       subjects/sh2010114553 
650  0 Business planning.|0https://id.loc.gov/authorities/
       subjects/sh85032906 
650  0 Strategic planning.|0https://id.loc.gov/authorities/
       subjects/sh85128511 
650  7 Sports administration|xData processing.|2fast|0https://
       id.worldcat.org/fast/1130553 
650  7 Sports administration.|2fast|0https://id.worldcat.org/fast
       /1130552 
650  7 Decision making.|2fast|0https://id.worldcat.org/fast/
       889035 
650  7 Sports|xEconomic aspects.|2fast|0https://id.worldcat.org/
       fast/1130450 
650  7 Sports|xMarketing.|2fast|0https://id.worldcat.org/fast/
       1130476 
650  7 Business planning.|2fast|0https://id.worldcat.org/fast/
       842819 
650  7 GAMES|xGambling|xSports.|2bisacsh 
650  7 SPORTS & RECREATION|xBusiness Aspects.|2bisacsh 
650  7 SPORTS & RECREATION|xEssays.|2bisacsh 
650  7 SPORTS & RECREATION|xHistory.|2bisacsh 
650  7 SPORTS & RECREATION|xReference.|2bisacsh 
650  7 Strategic planning.|2fast|0https://id.worldcat.org/fast/
       1134371 
650  7 TRAVEL|xSpecial Interest|xSports.|2bisacsh 
650  7 Sports & active outdoor recreation.|2thema 
650  7 Market research.|2thema 
650  7 Databases.|2thema 
650  7 Business & Management.|2thema 
650  7 Data mining.|2thema 
650  7 Sporting events & management.|2thema 
650  7 Management & management techniques.|2thema 
650  7 Sport.|2ukslc 
655  0 Electronic books. 
700 1  Harrison, C. Keith,|0https://id.loc.gov/authorities/names/
       n2016032518|eeditor. 
700 1  Bukstein, Scott,|0https://id.loc.gov/authorities/names/
       n2016032519|eeditor. 
776 08 |iPrint version:|tSport business analytics.|dBoca Raton : 
       CRC Press, Taylor & Francis Group, [2017]|z9781498761260
       |w(DLC)  2016026176|w(OCoLC)953982356 
830  0 Data analytics applications.|0https://id.loc.gov/
       authorities/names/no2018101702 
856 40 |zOnline ebook via EBSCO. Access restricted to current 
       Rider University students, faculty, and staff.|uhttps://
       rider.idm.oclc.org/login?url=http://search.ebscohost.com/
       login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&
       AN=1424468 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20221219|cMH|tebscopurchased|lridw 
994    C0|bRID