LEADER 00000cam a2200637Ma 4500 
001    ocn432993510 
003    OCoLC 
005    20160527040950.2 
006    m     o  d         
007    cr zn||||||||| 
008    080421s2008    ne a    ob    001 0 eng d 
019    271349458|a646762099|a781315884 
020    9789027254238|q(cloth) 
020    9027254230|q(cloth) 
020    9789027290496|q(electronic book) 
020    9027290490|q(electronic book) 
035    (OCoLC)432993510|z(OCoLC)271349458|z(OCoLC)646762099
       |z(OCoLC)781315884 
037    210562|bMIL 
040    CDX|beng|epn|cCDX|dOCLCQ|dN$T|dYDXCP|dIDEBK|dE7B|dEBLCP
       |dOCLCQ|dMERUC|dOCLCQ|dOCLCF|dDEBSZ|dOCLCQ|dOCLCO|dOCLCA
       |dOCLCQ|dOCLCA|dAU@|dOCLCQ 
049    RIDW 
050  4 HF5831|b.F74 2008eb 
072  7 BUS|x002000|2bisacsh 
082 04 659.1/042 22|222 
090    HF5831|b.F74 2008eb 
100 1  Freitas, Elsa Simões Lucas.|0https://id.loc.gov/
       authorities/names/n2008028889 
245 10 Taboo in advertising /|cElsa Simoes Lucas Freitas. 
264  1 Amsterdam, NL :|bJohn Benjamins Pub. Co.,|c[2008] 
264  4 |c©2008 
300    1 online resource (xix, 214 pages) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  Pragmatics & beyond ;|vnew ser., v. 179 
504    Includes bibliographical references and index. 
505 0  Taboo in Advertising; Editorial page; Title page; LCC 
       data; Table of contents; List of tables; List of figures; 
       Foreword; Acknowledgements; Introduction; Taboo; 
       Advertising; Words & images; Image, words & humour; Words,
       images, sound & narratives; Summarising; Conclusion; 
       References; Index; The Pragmatics & Beyond New Series. 
520    Taboos are much more than just a synonym of 'forbidden'. 
       Proof of the concept's complexity can be found in the way 
       ads often try to hide the taboo inherent to their products
       or, conversely, in the way certain taboo readings are 
       foregrounded on purpose in other ads. This volume shows 
       why and how that happens, using print and television ads 
       to exemplify (a) the elaborate strategies used by ads for 
       certain products to cleverly hide the taboo inherent to 
       them, and (b) the deliberate recourse to taboo references 
       in ads for products that do not present any taboo 
       connotation. The linguistic analysis. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Advertising|xSocial aspects.|0https://id.loc.gov/
       authorities/subjects/sh85001172 
650  0 Advertising|0https://id.loc.gov/authorities/subjects/
       sh85001086|xMoral and ethical aspects.|0https://id.loc.gov
       /authorities/subjects/sh00006099 
650  0 Taboo, Linguistic.|0https://id.loc.gov/authorities/
       subjects/sh85131823 
650  7 Advertising|xSocial aspects.|2fast|0https://
       id.worldcat.org/fast/797762 
650  7 Advertising|xMoral and ethical aspects.|2fast|0https://
       id.worldcat.org/fast/797710 
650  7 Advertising.|2fast|0https://id.worldcat.org/fast/797511 
650  7 Taboo, Linguistic.|2fast|0https://id.worldcat.org/fast/
       1141796 
655  4 Electronic books. 
776 08 |iPrint version:|aFreitas, Elsa Simoes Lucas.|tTaboo in 
       advertising.|dAmsterdam, NL : John Benjamins Pub. Co., 
       ©2008|w(DLC)  2008018018 
830  0 Pragmatics & beyond ;|0https://id.loc.gov/authorities/
       names/n42019550|vnew ser., 179. 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=243192|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d201606016|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID