LEADER 00000cam a2200769Ia 4500 
001    ocn297426500 
003    OCoLC 
005    20160527040925.3 
006    m     o  d         
007    cr cnu---unuuu 
008    090108s2002    enka    ob    001 0 eng d 
019    646770626|a748207358|a752874419|a815569103|a823833919
       |a823902460|a824145216 
020    9781847876966|q(electronic book) 
020    184787696X|q(electronic book) 
020    9781849208833 
020    1849208832 
020    1412903955 
020    9781412903950 
020    1281362204 
020    9781281362209 
020    |z9781412903950 
020    |z0761972722|q(set) 
020    |z9780761972723|q(set) 
035    (OCoLC)297426500|z(OCoLC)646770626|z(OCoLC)748207358
       |z(OCoLC)752874419|z(OCoLC)815569103|z(OCoLC)823833919
       |z(OCoLC)823902460|z(OCoLC)824145216 
040    N$T|beng|epn|cN$T|dOCLCQ|dIDEBK|dE7B|dOCLCQ|dREDDC|dOCLCQ
       |dZ@L|dOCLCE|dOCLCF|dCOO|dNLGGC|dOCLCQ 
042    dlr 
049    RIDW 
050  4 HF5823|b.W416 2002eb 
072  7 BUS|x002000|2bisacsh 
072  7 HPGM|2bicssc 
082 04 659.1|222 
084    85.40|2bcl 
090    HF5823|b.W416 2002eb 
100 1  Wardle, Judith.|0https://id.loc.gov/authorities/names/
       no2003002532 
245 10 Developing advertising with qualitative market research /
       |cJudith Wardle. 
264  1 London ;|aThousand Oaks, Calif. :|bSage,|c2002. 
300    1 online resource (xvi, 135 pages) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Qualitative market research ;|v6 
504    Includes bibliographical references (pages 130-132) and 
       index. 
506    |3Use copy|fRestrictions unspecified|2star|5MiAaHDL 
520    With in-depth analysis of nine different cases, several of
       which have influenced the codes and regulations of 
       corporate behaviour in the UK and America, this book 
       explores the relationship between governance practice and 
       theory. Each case gives readers the scope to analyze a 
       typical situation, its outcomes, who the main actors were 
       and how they behaved. The book underlines that there are 
       sometimes conflicting views as to what 'good' governance 
       is. It will help students clarify their own ideas about 
       why governance fails and what the possible solutions are. 
       Helpful features include: - Sound and complete coverage of
       related theory - Chapter introductions - A concluding 
       chapter that draws together key strands of thinking - 
       Discussion questions This book will be of interest to 
       higher level undergraduates and MSc/MBA students taking 
       courses in corporate governance or related subjects. 
533    Electronic reproduction.|b[S.l.] :|cHathiTrust Digital 
       Library,|d2011.|5MiAaHDL 
538    Master and use copy. Digital master created according to 
       Benchmark for Faithful Digital Reproductions of Monographs
       and Serials, Version 1. Digital Library Federation, 
       December 2002.|uhttp://purl.oclc.org/DLF/benchrepro0212
       |5MiAaHDL 
583 1  digitized|c2011|hHathiTrust Digital Library|lcommitted to 
       preserve|2pda|5MiAaHDL 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Advertising.|0https://id.loc.gov/authorities/subjects/
       sh85001086 
650  0 Marketing research.|0https://id.loc.gov/authorities/
       subjects/sh85081350 
650  0 Qualitative research.|0https://id.loc.gov/authorities/
       subjects/sh99004969 
650  7 Advertising.|2fast|0https://id.worldcat.org/fast/797511 
650  7 Marketing research.|2fast|0https://id.worldcat.org/fast/
       1010284 
650  7 Qualitative research.|2fast|0https://id.worldcat.org/fast/
       1084940 
655  4 Electronic books. 
776 08 |iPrint version:|aWardle, Judith.|tDeveloping advertising 
       with qualitative market research.|dLondon ; Thousand Oaks,
       Calif. : Sage, 2002|z0761972722|z9780761972723
       |w(OCoLC)51390366 
830  0 Qualitative market research ;|v6. 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=251839|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d201606016|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID