LEADER 00000cam a2200913Ii 4500 
001    ocn957584172 
003    OCoLC 
005    20180130100649.1 
006    m     o  d         
007    cr cnu|||unuuu 
008    160901t20172017gau     obfs  000 0 eng d 
020    9781577832430|q(electronic book) 
020    1577832434|q(electronic book) 
020    |z9781577832355|q(print edition) 
020    |z1577832353|q(print edition) 
035    (OCoLC)957584172 
040    UVV|beng|erda|epn|cUVV|dUVV|dGZM|dFTU|dN$T|dOCLCF|dCUS
       |dVGM|dSAV|dUPM 
049    RIDW 
050  4 HF5415.33.U6|bM55 2017 
072  7 BUS|x082000|2bisacsh 
072  7 BUS|x041000|2bisacsh 
072  7 BUS|x042000|2bisacsh 
072  7 BUS|x085000|2bisacsh 
082 04 658.8342|223 
090    HF5415.33.U6|bM55 2017 
100 1  Miller, Richard K.|q(Richard Kendall),|d1946-|0https://
       id.loc.gov/authorities/names/n79045108|eauthor. 
245 10 Consumer behavior 2017-2018 /|cby Richard K. Miller and 
       Kelli Washington. 
250    12th edition. 
264  1 Loganville, GA :|bRichard K Miller & Associates,|c[2017] 
264  4 |c©2017 
300    1 online resource (558 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  RKMA market research handbook series 
504    Includes bibliographical references (pages 546-558). 
505 00 |gPART I.|tAMERICAN CONSUMER --|g1.|tDemographic Overview 
       --|g2.|tConsumer Income & Wealth --|g3.|tConsumer Debt --
       |g4.|tHouseholds & Housing --|g5.|tCommunities --|g6.
       |tUrban & Rural Populations  --|g7.|tWhere People Want to 
       Live --|g8.|tPopulation Migration --|g9.|tPersonal Life --
       |g10.|tPersonal Well-Being. 
505 80 |gPART II.|tSPENDING --|g11.|tConsumer Spending --|g12.
       |tRetail Spending --|g13.|tEntertainment & Leisure 
       Spending. 
505 80 |gPART III.|tACTIVITIES --|g14.|tUse of Time --|g15.|tUse 
       of Media & the Internet. --|g16.|tCultural Activities --
       |g17.|tLeisure Activities. --|g18.|tSports & Recreation 
       Activities --|g19.|tAway from Home  --|g20.|tWork --|g21.
       |tUse of Technology --|g22.|tUse of Transportation. 
505 80 |gPART IV.|tSHOPPING BEHAVIORS --|g23.|tIn-Store Shopping 
       --|g24.|tOnline Shopping --|g25.|tMobile Shopping --|g26.
       |tPeer-To-Peer Shopping --|g27.|tOmnichannel Shopping. 
505 80 |gPART V.|tBEHAVIORAL ANALYSES --|g28.|tBrand Loyalty --
       |g29.|tBuying American-Made --|g30.|tBuying Local --|g31.
       |tConsumer Confidence --|g32.|tCustomer Satisfaction --
       |g33.|tEthically Conscious Consumerism --|g34.|tGift 
       Giving --|g35.|tLoyalty Program Participation --|g36.
       |tPayment Preferences --|g37.|tPricing --|g38.|tPrivacy 
       Issues --|g39.|tPurchase Decision Making --|g40.|tResponse
       to Advertising --|g41.|tResponse to Customer Service --
       |g42.|tResponse to Reviews --|g43.|tResponse to Visuals --
       |g44.|tShopping Research --|g45.|tSpending for Goods vs. 
       Experiences --|g46.|tTheme Appeal. 
505 80 |gPART VI.|tAFFLUENT CONSUMERS --|g47.|tAffluence Profile 
       --|g48.|tPopulation Centers of U.S. Affluence --|g49.
       |tAffluent E-Commerce --|g50.|tAffluence Market Research. 
505 80 |gPART VII.|tMIDDLE-CLASS CONSUMERS --|g51.|tDefining the 
       Middle Class --|g52.|tMiddle Class Falling Behind --|g53.
       |tIncome & Wealth Inequality. 
505 80 |gPART VIII.|tBRAND PREFERENCE SURVEYS --|g54.|tBrand 
       Equity --|g55.|tBrand Index --|g56.|tCustomer Experience -
       -|g57.|tCustomer Loyalty Engagement --|g58.|tCustomer 
       Satisfaction --|g59.|tReputation Ranking. 
505 80 |gPART IX.|tETHNIC FOCUS --|g60.|tAfrican-American 
       Consumers --|g61.|tArab-American Consumers --|g62.|tAsian-
       American Consumers --|g63.|tHispanic- & Latino-American 
       Consumers --|g64.|tJewish-American Consumers --|g65.
       |tMuslim-American Consumers --|g66.|tNative-American 
       Consumers. 
505 80 |gPART X.|tGENDER FOCUS --|g67.|tFemale Consumers --|g68.
       |tMale Consumers. 
505 80 |gPART XI.|tGENERATIONAL FOCUS --|g69.|tGenerational 
       Comparisons --|g70.|tSenior Consumers --|g71.|tBaby Boomer
       Consumers --|g72.|tGeneration X Consumers --|g73.
       |tMillennial Consumers --|g74.|tGeneration Z Consumers. 
505 80 |gPART XII.|tSEGMENTATION --|g75.|tCollege Students --
       |g76.|tConsumers with Disabilities --|g77.|tFamilies with 
       Children --|g78.|tFamily Caregivers --|g79.|tImmigrant 
       Consumers --|g80.|tLGBT Consumers --|g81.|tMarried Couples
       --|g82.|tMilitary Consumers --|g83.|tPet Owners --|g84.
       |tRetirees --|g85.|tSingle Consumers. 
505 80 |gPART XIII.|tGEODEMOGRAPHICS --|g86.|tMegapolitan Regions
       --|g87.|tMetropolitan Statistical Areas --|g88.
       |tMetropolitan Economic Profiles --|g89.|tMicropolitan 
       Statistical Areas --|g90.|tState Population Profiles --
       |g91.|tState Economic Profiles. 
505 80 |gAppendix A.|tAcademic Research Centers --|gAppendix B.
       |tAnalysts --|gAppendix C.|tAssociations --|gAppendix D.
       |tBlogs --|gAppendix E.|tGovernment Agencies --|gAppendix 
       F.|tMarket Research Sources --|gAppendix G.|tPeriodicals -
       -|gAppendix H.|tResearch Studies & Surveys --|tReferences.
588 0  Online resource; title from PDF title page (EBSCO, viewed 
       September 27, 2016). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Consumer behavior|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2008100113|vStatistics.|0https://
       id.loc.gov/authorities/subjects/sh99001414 
650  0 Marketing research|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2010100714|vStatistics.|0https://
       id.loc.gov/authorities/subjects/sh99001414 
650  0 Marketing research|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2010100714|vHandbooks, manuals, 
       etc.|0https://id.loc.gov/authorities/subjects/sh99001300 
650  0 Consumers' preferences|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2008101426|vStatistics.|0https://
       id.loc.gov/authorities/subjects/sh99001414 
650  0 Consumers|zUnited States|vStatistics.|0https://id.loc.gov/
       authorities/subjects/sh2009121701 
650  7 Consumer behavior.|2fast|0https://id.worldcat.org/fast/
       876238 
650  7 Marketing research.|2fast|0https://id.worldcat.org/fast/
       1010284 
650  7 Consumers' preferences.|2fast|0https://id.worldcat.org/
       fast/876441 
650  7 Consumers.|2fast|0https://id.worldcat.org/fast/876410 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655  4 Electronic books. 
655  7 Statistics.|2fast|0https://id.worldcat.org/fast/1423727 
655  7 Handbooks and manuals.|2fast|0https://id.worldcat.org/fast
       /1423877 
655  7 Handbooks and manuals.|2lcgft|0https://id.loc.gov/
       authorities/genreForms/gf2014026109 
655  7 Statistics.|2lcgft|0https://id.loc.gov/authorities/
       genreForms/gf2014026181 
700 1  Washington, Kelli D.,|0https://id.loc.gov/authorities/
       names/no2005063670|eauthor. 
710 2  Richard K. Miller & Associates,|0https://id.loc.gov/
       authorities/names/n87125747|eauthor,|epublisher,
       |epublisher. 
830  0 RKMA market research handbook series.|0https://id.loc.gov/
       authorities/names/no2014097631 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1351758|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20180209|cEBSCO|tEBSCOebooksacademic NEW 1-29-18|lridw 
994    92|bRID