LEADER 00000cam a2200829Ii 4500
001 ocn899744737
003 OCoLC
005 20160527040906.6
006 m o d
007 cr cnu---unuuu
008 150109t20152015gau obfs 000 0 eng d
019 922290393
020 9781577832188|q(electronic book)
020 1577832183|q(electronic book)
020 |z9781577832003|q(print edition)
020 |z1577832000|q(print edition)
035 (OCoLC)899744737|z(OCoLC)922290393
040 AZK|beng|erda|epn|cAZK|dOCL|dN$T|dYDXCP|dOCLCQ|dFTU
043 n-us---
049 RIDW
050 4 HF5415.33.U6|b.M55 2015
072 7 BUS|x082000|2bisacsh
072 7 BUS|x041000|2bisacsh
072 7 BUS|x042000|2bisacsh
072 7 BUS|x085000|2bisacsh
082 04 658.8/342|223
090 HF5415.33.U6|b.M55 2015
100 1 Miller, Richard K.|q(Richard Kendall),|d1946-|0https://
id.loc.gov/authorities/names/n79045108|eauthor.
245 10 Consumer behavior 2015-2016 /|cby Richard K. Miller and
Kelli Washington.
250 11th edition.
264 1 Loganville, GA :|bRichard K Miller & Associates,|c[2015]
264 4 |c©2015
300 1 online resource (558 pages).
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
490 1 RKMA market research handbook series
504 Includes bibliographical references (pages 540-558).
505 00 |gPART I.|tAMERICAN CONSUMER --|g1.|tDemographic Overview
--|g2.|tConsumer Income & Wealth --|g3.|tConsumer Debt --
|g4.|tHouseholds & Housing --|g5.|tCommunities --|g6.
|tPersonal Life --|gPART II.|tSPENDING --|g7.|tConsumer
Spending --|g8.|tRetail Spending --|g9.|tEntertainment &
Leisure Spending --|gPART III.|tACTIVITIES --|g10.|tUse of
Time --|g11.|tUse of Media & The Internet --|g12.
|tCultural Activities --|g13.|tLeisure Activities --|g14.
|tSports & Recreation Activities --|g15.|tAway from Home -
-|g16.|tWork --|g17.|tUse of Transportation. --|gPART IV.
|tSHOPPING BEHAVIORS --|g18.|tIn-Store Shopping --|g19.
|tOnline Shopping --|g20.|tMobile Shopping --|g21.|tPeer-
to-Peer Shopping --|g22.|tOmnichannel Shopping --
505 80 |gPART V.|tBEHAVIORAL ANALYSES --|g23.|tBrand Engagement -
-|g24.|tBrand Loyalty --|g25.|tBuying American-Made --
|g26.|tBuying Local --|g27.|tConsumer Confidence --|g28.
|tCustomer Satisfaction --|g29.|tEnvironmentally Conscious
Consumerism --|g30.|tGift Giving --|g31.|tInfluence of
Gasoline Prices --|g32.|tPayment Preferences --|g33.
|tPricing --|g34.|tPrivacy Issues --|g35.|tPurchase
Decision Making --|g36.|tResponse to Advertising --|g37.
|tResponse to Customer Service --|g38.|tResponse to
Reviews --|g39.|tSpending for Goods vs. Experiences --
|gPART VI.|tAFFLUENT CONSUMERS --|g40.|tLuxury & Affluent
Markets --|g41.|tPopulation Centers of U.S. Affluence --
|g42.|tMarket Surveys --
505 80 |gPART VII.|tBRAND PREFERENCE SURVEYS --|g43.|tBrand
Equity --|g44.|tBrand Index --|g45.|tCustomer Experience -
-|g46.|tCustomer Loyalty Engagement --|g47.|tCustomer
Satisfaction --|g48.|tCustomer Service --|g49.|tFan Brand
Loyalty on Facebook --|gPART VIII.|tETHNIC FOCUS --|g50.
|tAfrican-American Consumers --|g51.|tArab-American
Consumers --|g52.|tAsian-American Consumers --|g53.
|tHispanic- & Latino-American Consumers --|g54.|tJewish-
American Consumers --|g55.|tMuslim-American Consumers --
|g56.|tNative-American Consumers --|gPART IX.|tGENDER
FOCUS --|g57.|tFemale Consumers --|g58.|tMale Consumers --
|gPART X.|tGENERATIONAL FOCUS --|g59.|tGenerational
Comparisons --|g60.|tSenior Consumers --|g61.|tBaby Boomer
Consumers --|g62.|tGeneration X Consumers --|g63.
|tMillennial Consumers --|g64.|tYouth Consumers --
505 80 |gPART XI.|tSEGMENTATION --|g65.|tCollege Students --|g66.
|tConsumers with Disabilities --|g67.|tFamilies with
Children --|g68.|tFamily Caregivers --|g69.|tGay & Lesbian
Consumers --|g70.|tImmigrant Consumers --|g71.|tMarried
Couples --|g72.|tMilitary Consumers --|g73.|tPet Owners --
|g74.|tRetirees --|g75.|tSingle Consumers --|gPART XII.
|tGEODEMOGRAPHICS --|g76.|tMegapolitan Regions --|g77.
|tMetropolitan Profiles --|g78.|tMetropolitan Statistical
Areas --|g79.|tMicropolitan Statistical Areas --|g80.
|tState Population Profiles --|g81.|tState Economic
Profiles --|g82.|tPopulation Migration --|gAppendix A.
|tAcademic Research Centers --|gAppendix B.|tAnalysts --
|gAppendix C.|tAssociations --|gAppendix D.|tBlogs --
|gAppendix E.|tGovernment Agencies --|gAppendix F.|tMarket
Research Sources --|gAppendix G.|tPeriodicals --|gAppendix
H.|tResearch Studies & Surveys.
588 Title from PDF title page, (RKMA, viewed January 9, 2015).
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Consumer behavior|zUnited States|0https://id.loc.gov/
authorities/subjects/sh2008100113|vStatistics.|0https://
id.loc.gov/authorities/subjects/sh99001414
650 0 Marketing research|zUnited States|0https://id.loc.gov/
authorities/subjects/sh2010100714|vStatistics.|0https://
id.loc.gov/authorities/subjects/sh99001414
650 0 Marketing research|zUnited States|0https://id.loc.gov/
authorities/subjects/sh2010100714|vHandbooks, manuals,
etc.|0https://id.loc.gov/authorities/subjects/sh99001300
650 0 Consumers' preferences|zUnited States|0https://id.loc.gov/
authorities/subjects/sh2008101426|vStatistics.|0https://
id.loc.gov/authorities/subjects/sh99001414
650 0 Consumers|zUnited States|vStatistics.|0https://id.loc.gov/
authorities/subjects/sh2009121701
650 7 Consumer behavior.|2fast|0https://id.worldcat.org/fast/
876238
650 7 Marketing research.|2fast|0https://id.worldcat.org/fast/
1010284
650 7 Consumers' preferences.|2fast|0https://id.worldcat.org/
fast/876441
650 7 Consumers.|2fast|0https://id.worldcat.org/fast/876410
651 7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655 7 Statistics.|2fast|0https://id.worldcat.org/fast/1423727
655 7 Handbooks and manuals.|2fast|0https://id.worldcat.org/fast
/1423877
655 7 Handbooks and manuals.|2lcgft|0https://id.loc.gov/
authorities/genreForms/gf2014026109
655 7 Statistics.|2lcgft|0https://id.loc.gov/authorities/
genreForms/gf2014026181
700 1 Washington, Kelli D.,|0https://id.loc.gov/authorities/
names/no2005063670|eauthor.
710 2 Richard K. Miller & Associates,|0https://id.loc.gov/
authorities/names/n87125747|eauthor,|epublisher,
|epublisher.
776 08 |iPrint version:|aMiller, Richard K. (Richard Kendall),
1946-|tConsumer behavior 2015-2016.|b11th edition.
|dLoganville, GA : Richard K Miller & Associates [2015]
|z9781577832003|w(OCoLC)918944596
776 08 |iPrint version:|aMiller, Richard K. (Richard Kendall),
1946-|tConsumer behavior 2015-2016.|b11th edition.
|z1577832000|z9781577832003|w(OCoLC)880965966
830 0 RKMA market research handbook series.|0https://id.loc.gov/
authorities/names/no2014097631
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=991209|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20160607|cEBSCO|tebscoebooksacademic|lridw
994 92|bRID
