Skip to content
You are not logged in |Login  
Limit search to available items
Record:   Prev Next
More Information
Author Rutherford, David.

Title Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

Imprint Waterloo, Ont. : Wilfrid Laurier University Press, ©2008.

Item Status

Description 1 online resource (xvi, 155 pages) : illustrations
Note Co-published by the Institute of Communication Agencies.
Bibliography Includes bibliographical references (pages 135-137) and index.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Advertising -- Rate of return.
Brand name products -- Valuation.
Marketing -- Finance.
Rate of return.
Genre/Form Electronic books.
Computer network resources.
Added Author Knowles, Jonathan.
Institute of Communication Agencies.
Other Form: Print version: Rutherford, David. Vulcans, earthlings and marketing ROI. Waterloo, Ont. : Wilfrid Laurier University Press, ©2008 9781554580316 1554580315 (OCoLC)181492200
ISBN 1554580315 (pbk.)
9781554580316 (pbk.)
9781435644489 (electronic bk.)
1435644484 (electronic bk.)
9781554581252 (electronic bk.)
1554581257 (electronic bk.)
9781554580316 (pbk.)