Title Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

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Description	1 online resource (xvi, 155 pages) : illustrations
Note	Co-published by the Institute of Communication Agencies.
Bibliography	Includes bibliographical references (pages 135-137) and index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Advertising -- Rate of return.
	Brand name products -- Valuation.
	Marketing -- Finance.
	Rate of return.
Genre/Form	Electronic books.
	Computer network resources.
Added Author	Knowles, Jonathan.
	Institute of Communication Agencies.
Other Form:	Print version: Rutherford, David. Vulcans, earthlings and marketing ROI. Waterloo, Ont. : Wilfrid Laurier University Press, ©2008 9781554580316 1554580315 (OCoLC)181492200
ISBN	1554580315 (pbk.)
	9781554580316 (pbk.)
	9781435644489 (electronic bk.)
	1435644484 (electronic bk.)
	9781554581252 (electronic bk.)
	1554581257 (electronic bk.)
	9781554580316 (pbk.)