| Description |
1 online resource (103 pages) : illustrations |
| Note |
Foodcost. - Co-funded by Erasmus+ Programme of the European Union. |
| Bibliography |
Includes bibliographical references. |
| Summary |
'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. The final chapter looks into the future of augmented reality. |
| Contents |
What is augmented reality? -- Augmented reality technology planning and assessment -- Augmented reality in retailing -- Consumer food related applications: food retail sector and services -- Challenges of augmented reality in the food sector -- Future trends of augmented reality. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Augmented reality.
|
|
Food industry and trade.
|
|
augmented reality. |
|
COMPUTERS -- General. |
|
Augmented reality |
|
Food industry and trade |
| Added Author |
Loijens, Leanne W. S., editor.
|
| Other Form: |
Print version: Augmented reality for food marketers and consumers. Wageningen : Wageningen Academic Publishers, [2017] 9789086862993 (OCoLC)989692880 |
| ISBN |
9789086868421 (electronic bk.) |
|
9086868428 (electronic bk.) |
|
9789086862993 |
|
9086862993 |
| Standard No. |
10.3920/978-90-8686-842-1 |
|
